ADERERROR Appoints Actor Byeon Woo-seok as First Official Ambassador
Global fashion brand ADERERROR has launched the 'Poetic Project,' appointing actor Byeon Woo-seok as its first official ambassador to present new artistic content.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 00:44
- 🔍 Collected: April 6, 2026 at 16:00
- 🤖 AI Analyzed: April 21, 2026 at 02:00 (346h 0m after Collected)
Global fashion creative brand ADERERROR has unveiled the "Poetic Project," welcoming actor Byeon Woo-seok as the brand's first-ever ambassador. This project marks the beginning of the brand's new creative journey, with Byeon Woo-seok serving as the first persona.
The "Poetic Project" is a project that presents an artistic message extending the artist's unique worldview through epic creatives. In this project, which goes beyond the framework of a traditional brand campaign, ADERERROR will not only highlight the visual glamour of fashion but also reinterpret the authenticity and individuality of the artist through the brand's unique visual language, presenting a new dimension of artistic content called the "Poetic Universe."
As ADERERROR's first official ambassador, Byeon Woo-seok, chosen as the first protagonist of the "Poetic Project," is a persona who embodies the multi-layered values of "youth" that ADERERROR has constantly explored, while deeply resonating with the essence of the "Post Minimal" concept championed by the brand.
In the released content, Byeon Woo-seok wears ADERERROR's silhouettes and crafted details, exuding an overwhelming presence as an icon symbolizing the era.
"Taking this first step with Mr. Byeon Woo-seok, with whom the brand has built a long-standing relationship, makes the Poetic Project even more meaningful. This project is a creative practice that projects Mr. Byeon Woo-seok's narrative through ADERERROR's aesthetic perspective to form a new artistic horizon. In the Poetic Universe depicted together with Mr. Byeon Woo-seok, we hope to create a new indicator that encompasses culture and the zeitgeist beyond fashion." — ADERERROR
Selected as ADERERROR's first ambassador, Byeon Woo-seok is starring in the highly anticipated upcoming drama "The 21st Century Grand Prince's Wife." The "Poetic Project," which will unfold in conjunction with the drama's broadcast, plans to sequentially release a variety of artistic content reflecting the brand's aesthetics, starting with the release of the main film and visuals for the 26SS main collection "EUREKA MOMENT."
Special movie for the project:
YouTube shorts: [URL omitted]
The "Poetic Project" is a project that presents an artistic message extending the artist's unique worldview through epic creatives. In this project, which goes beyond the framework of a traditional brand campaign, ADERERROR will not only highlight the visual glamour of fashion but also reinterpret the authenticity and individuality of the artist through the brand's unique visual language, presenting a new dimension of artistic content called the "Poetic Universe."
As ADERERROR's first official ambassador, Byeon Woo-seok, chosen as the first protagonist of the "Poetic Project," is a persona who embodies the multi-layered values of "youth" that ADERERROR has constantly explored, while deeply resonating with the essence of the "Post Minimal" concept championed by the brand.
In the released content, Byeon Woo-seok wears ADERERROR's silhouettes and crafted details, exuding an overwhelming presence as an icon symbolizing the era.
"Taking this first step with Mr. Byeon Woo-seok, with whom the brand has built a long-standing relationship, makes the Poetic Project even more meaningful. This project is a creative practice that projects Mr. Byeon Woo-seok's narrative through ADERERROR's aesthetic perspective to form a new artistic horizon. In the Poetic Universe depicted together with Mr. Byeon Woo-seok, we hope to create a new indicator that encompasses culture and the zeitgeist beyond fashion." — ADERERROR
Selected as ADERERROR's first ambassador, Byeon Woo-seok is starring in the highly anticipated upcoming drama "The 21st Century Grand Prince's Wife." The "Poetic Project," which will unfold in conjunction with the drama's broadcast, plans to sequentially release a variety of artistic content reflecting the brand's aesthetics, starting with the release of the main film and visuals for the 26SS main collection "EUREKA MOMENT."
Special movie for the project:
YouTube shorts: [URL omitted]