Aderans Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and Representative Director: Hirokazu Suzuki), a global wellness company specializing in hair, beauty, health, and medical care, will release two types of Top Piece® products, 'GMT01' and 'GMT02', from its new brand "Clévia," at "Swanee by Fontaine" and "Rene of Paris by Fontaine" shops, which offer ready-made wigs for women in GMS (General Merchandise Stores), on Friday, April 10th.
(Left) GMT01 (Color: F2B), (Right) GMT02 (Color: F2B) wearing image
The newly released Top Piece® 'GMT01' and 'GMT02' are partial wigs that cover concerns such as volume loss from the bangs to the back of the head and気になる parting lines. 'GMT01' features a large, elongated base that covers from the top of the head to the back of the crown, providing a sense of security for those suffering from widespread volume loss or those new to wigs. 'GMT02' is sized for those with relatively narrow areas of hair concerns and is recommended for individuals looking to cover gray hair at the hairline and crown, or those concerned about volume and resilience.
About the new brand "Clévia"
"Clévia" is a coined word combining "Clé" (key in French) and "Vie" (life in French), named with the desire to be a "key to making everyday life a little better" and the "linchpin of choice" towards better days. It is positioned as a high-end brand among GMS brands.
Product Features
Natural impression from the front with a wavy base and "Melon Tulle"
The wavy shape of the base on the bangs side allows the hair to blend naturally with the bangs. For the net where the hair is implanted, "Melon Tulle" is adopted, characterized by its melon-like mesh. By tying hair fibers to unevenly shaped and sized meshes, the spacing, position, and direction of the hair implantation are dispersed, allowing the hair to flow in multiple directions. This makes it less prone to splitting, creates a soft and natural volume, and pursues a comfortable wearing experience that even those new to wigs can easily adopt.
Melon Tulle image diagram
Product Information
●'GMT01'
Among the products developed for GMS, the large L-size base has a depth of 18cm, making it a reliable wig that covers from the top of the head to the back of the crown. It softly covers from the parting line at the top of the head, which tends to be noticeable, to the back of the head, where hair tends to split.
Colors: F2B (Natural color), F4 (Chestnut brown), H6 (Yellowish chestnut brown)
Category: Partial wig, tax-included price: 99,000 yen
●'GMT02'
Easy to handle even for first-time wig users, with a moderately sized M-base, it is ideal for those seeking to cover gray hair at the hairline and crown, and for those desiring volume and resilience.
Colors: F2B (Natural color), F4 (Chestnut brown), F6 (Matte brown type)
Category: Partial wig, tax-included price: 121,000 yen
Handling
Release Date: Friday, April 10, 2026
Retailers: Swanee by Fontaine (https://www.fontaine.jp/swanee/)
Rene of Paris by Fontaine (https://www.fontaine.jp/rene/)
Campaign Information
Nationwide Swanee by Fontaine and Rene of Paris by Fontaine shops will hold a "Spring Wig Refresh Campaign" from Friday, April 10th to Sunday, May 31st. Customers who purchase the newly released 'GMT01' or 'GMT02' will receive a "Wig Refresh 3-time Free Ticket."
*Please ask a sales associate if you have any questions.
Aderans Co., Ltd. has established "Everything for a smile" as its corporate slogan. As a common philosophy for group companies including overseas, we will continue to spread the circle of smiles in society and provide dreams and inspiration as a global wellness company.
FACT BOX
- Source: PR TIMES
- Category: News