News Media "LIVE TIMES" Undergoes Brand Update and Transitions to a Three-Brand System; Launches Entertainment-Specialized Media, with Live Commerce Media to be Released Mid-May

ADDRESS LLC (Headquarters: Osaka City, Osaka Prefecture; Representative: Hitoshi Ueda), which operates the news media "LIVE TIMES," announces a media brand update and a transition to a three-brand system. Concurrently, a new media, "LIVE TIMES COMMERCE," is scheduled for release in mid-May.

LIVE TIMES, founded on the concept of "updating the value of the live streaming industry," was launched in April 2024 as a news media specializing in the live streaming industry. In approximately two years since its service launch, it has achieved a cumulative total of 5 million page views and a maximum monthly page view count of 800,000.

Moving forward, leveraging the interviewing and editing expertise cultivated in the live streaming industry, we will proceed with information dissemination under a three-brand system: "LIVE TIMES" specializing in the live streaming industry, "LIVE TIMES ENTAME" specializing in entertainment, and "LIVE TIMES COMMERCE" specializing in live commerce (scheduled for release in mid-May).

Under ADDRESS LLC's concept of "Shining a spotlight on new challenges," we will feature individuals who are taking on challenges in each of the three brand areas.

1. Transition to a Three-Brand System
LIVE TIMES will transition to a system centered on the following three brands. All three brands share the common goal of delivering the words and appearances of people taking on challenges, under the concept of "Shining a spotlight on new challenges."

- LIVE TIMES (Specializing in Live Streaming)
This media disseminates news and interview articles specializing in the live streaming industry, based on the concept of "updating the value of streamers." In addition to continuously delivering the latest trends of various streaming platforms and interviews with streamers, we will host "JAPAN LIVER FESTIVAL / LIVE TIMES AWARD 2025" in November 2025, the industry's first festival transcending the boundaries of streaming platforms. We aim to convey the words and activities of streamers challenging themselves in the world of streaming, both within and outside the industry.

- LIVE TIMES ENTAME
This media features individuals active on the front lines of entertainment, such as celebrities, talents, models, artists, and influencers. It was newly launched with the desire to shine a spotlight on all individuals who continue to challenge themselves across various fields and genres. We will disseminate the words and appearances of those challenging themselves on the front lines through news articles, exclusive interviews, and coverage.

- LIVE TIMES COMMERCE (Scheduled for release in mid-May)
Leveraging the interviewing and editing expertise cultivated in the live streaming industry, this new media aims to become an information infrastructure for the new genre of live commerce. While highlighting live commerce stakeholders and companies continuing to challenge themselves in this new field, it will contribute to both streamers and buyers, delivering information that enriches lives through live commerce, starting from mid-May.

2. Launch of "LIVE TIMES ENTAME" and Appointment as Media Partner
"LIVE TIMES ENTAME" (https://livetimes.jp/entametop/) has been conducting interview activities in the entertainment domain since April 2026.

- Coverage of Major Fashion Events
We have covered "KANSAI COLLECTION" and "GirlsAward" series, publishing interview articles and videos of participating models, talents, and artists.

- Appointed as Media Partner for "GAKUSEI RUNWAY"
"LIVE TIMES ENTAME" has been appointed as a media partner for "GAKUSEI RUNWAY 2026 SUMMER," a female student participation runway event produced by KANSAI COLLECTION. The event will be held at two venues: Osaka (May 17, 2026 / Namba Hatch) and Nagoya (June 13, 2026 / COMTEC PORTBASE). We will diligently engage in coverage opportunities that highlight each student's challenging spirit.