To Strengthen Management Structure: Parent Company President Concurrently Serves as Subsidiary President

Trend Pro Co., Ltd. (Headquarters: Minato-ku, Representative Director and President: Hiroyuki Okazaki; hereinafter “the Company”) announces that Hiroyuki Okazaki, the Company's Representative Director and President, will concurrently serve as the Representative Director of its subsidiary, Grassroots Co., Ltd., effective April 1, 2026, with the aim of further strengthening group management and accelerating business growth.


## Background

The Company welcomed Grassroots Co., Ltd. into its group in August 2024, and since then, has been promoting business growth by leveraging the strengths of both companies.

Amid significant changes in market environments and customer needs, unifying group strategy, accelerating decision-making, and maximizing customer value have become even more crucial.

To achieve further growth and create group synergy, Mr. Okazaki will concurrently serve as president of both group companies, establishing a system to promote integrated management.

Furthermore, Ms. Mayumi Ono, the founder of Grassroots Co., Ltd., will continue to support the management as a director for the next year, facilitating a smooth business succession.


## Purpose of This Organizational Change

This new structure will enable the following:
- Enhanced responsiveness to customer challenges
- Promotion of new businesses and services
- Realization of sustainable growth


## Comment from Representative Director and President Hiroyuki Okazaki

I am pleased to announce my appointment as president of Grassroots Co., Ltd.

While valuing the business foundation and strengths built by founder Ms. Ono, I aim to further enhance the value of the group.

By combining Trend Pro's extensive manga planning and production capabilities with Grassroots' expertise in internal branding and communication, we will further increase customer value within companies' internal operations.

Leveraging the strengths of both companies, we will contribute to solving corporate organizational, brand, and communication challenges.


## Comment from Grassroots Founder and Director Mayumi Ono

This year marks the 42nd anniversary of our company's founding. Following our joining the Trend Pro Group the year before last, we have now reformed our management structure. I will step down as Representative Director and support the new President Okazaki as a full-time director. While this industry tends to be highly person-dependent, our company has always focused on systematizing knowledge in its management. Based on this foundation, we will support our client companies' internal communication with an offensive management approach for the AI era.


## New Management Structure

Grassroots Co., Ltd.

Representative Director and President: Hiroyuki Okazaki (Representative Director and President, Trend Pro Co., Ltd.)

Director: Mayumi Ono (Founder)

Appointment Date: April 1, 2026


## [Grassroots Company Overview]

Viewing internal communication (IC) as solving emotional and cognitive challenges within organizational groups, Grassroots provides IC problem-solving support to large and global companies through consulting, strategy formulation, and media and content development and production. In addition to consultations regarding challenges in areas such as identity, direction, and relationships, we are also working to improve the quality and efficiency of in-house production to solve the increasing problems of "in-house content not being read" and "information overload."

Location: SANKI Shibakanasugibashi Bldg. 8F, 1-4-3 Shiba, Minato-ku, Tokyo
Representative: Hiroyuki Okazaki
Established: November 29, 1984
URL: https://www.grassroots.co.jp/
Business Activities: Internal Communication Support, Internal Branding Support


## [Trend Pro Company Overview]

Trend Pro, which provides total production for corporate problem-solving, boasts a track record of supporting 2,400 companies and 12,000 projects since its establishment in 1988. With the purpose of "Revolutionizing how people convey messages worldwide with manga + α," the company provides problem-solving support through various outputs such as advertising, recruitment, in-house manuals, and business books.

Location: SANKI Shibakanasugibashi Bldg. 8F, 1-4-3 Shiba, Minato-ku, Tokyo
Representative: Hiroyuki Okazaki
Established: November 22, 1988
URL: https://trendpro-group.com/
Business Activities: Planning, production, editing, and publishing of all manga-related creations.


Contact Information

Trend Pro Co., Ltd.

SANKI Shibakanasugibashi Bldg. 8F, 1-4-3 Shiba, Minato-ku, Tokyo 105-0014

Tel: 03-6665-8864 (Attn: Kinumaki)

Mail: pr@trendpro.co.jp

X (formerly Twitter): https://twitter.com/trendpro_tw

Blog: https://ad-manga.com/blog


*The content is current as of the announcement date. It is subject to change without notice.

*Product names, service names, etc., are generally trademarks or registered trademarks of their respective companies.