Adelie Co., Ltd. Develops 'Punch-out Integrated Gift Sales System' in Partnership with Kaunet

Adelie Co., Ltd. (Headquarters: Yanai City, Yamaguchi Prefecture; CEO: Noriko Ono), a specialized gift trading company, has partnered with Kaunet Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Noritomo Miyazawa), which provides e-commerce services for the Kokuyo Group, to develop a 'Punch-out Integrated Gift Sales System.' This system aims to promote the sales of corporate gift products and improve service quality, with a launch date set for May 27, 2026 (Wednesday). By utilizing punch-out integration between Kaunet's existing e-commerce infrastructure and Adelie's gift sales system, this platform addresses specific corporate customer needs that were previously difficult to manage, such as 'customized gift labels (noshi),' 'multi-destination shipping settings,' and 'address book management.' It streamlines product maintenance for seasonal gifts like 'Ochugen' (mid-year gifts), 'Oseibo' (year-end gifts), and 'Mother's Day,' thereby resolving complex operational challenges. Adelie aims to go beyond mere product supply, acting as a 'platform' in the corporate gift sector to enhance the value of corporate gifting and support the utilization of gifts through both product and system improvements. ■ Development Background In recent years, the corporate gift market has seen a diversification of gifting occasions, including employee incentives, welfare programs, anniversaries, shareholder initiatives, and business communication, making product rotation by season and purpose increasingly complex. Meanwhile, corporate customers require features such as individual shipping destinations for multiple orders and specific gift label designations for each product. To address these issues, Adelie developed a proprietary system that shares user orders by linking with Kaunet's purchasing flow, releasing it as a 'Gift Exclusive Site' in collaboration with Kaunet. While maintaining the convenience of Kaunet, Adelie handles product maintenance and specialized services. This allows for the fulfillment of sophisticated gifting needs while achieving operational efficiency. ■ System Overview System Name: Punch-out Integrated Gift Sales System Launch Date: May 27, 2026 (Wednesday) Main Areas: Corporate Gift E-commerce, Multi-destination Management, Gift Label Management, Address Book Management, Seasonal Gift Operations, Approx. 600 SKUs linked to purchasing systems. ■ Key Features 1. Roles of Kaunet and Adelie via Punch-out Integration: Users can complete everything from gift selection to payment without being aware of external sites. : User login, shopping cart, payment/order confirmation. : Product selection, gift label settings, shipping address registration. 2. Division of Labor: Kaunet handles customer acquisition and order management, while Adelie handles product selection, logistics, and shipping. 3. Specialized Features: Multi-destination settings, 21 types of gift labels, delivery date specification, address book management, direct-from-farm gift settings, and history-based reordering. ■ Future Outlook Adelie will continue to strengthen its system development and data integration capabilities to promote corporate gift DX solutions and contribute to enhancing the value of corporate gifting communication. ■ Company Overview Adelie Co., Ltd. Location: Yanai City, Yamaguchi Prefecture Representative: Noriko Ono, CEO Business: Planning, development, design, catalog production, e-commerce, order processing, procurement, logistics, and system development support for food and gift products.