ActiValues Inc. Refreshes Brand Message of 'talkappi,' an AI Platform Used by 2,200 Accommodations Nationwide

ActiValues Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Chen Shi), the company behind talkappi (Tokappi), an AI-powered platform for the hospitality industry, has refreshed the brand message of talkappi effective June 17, 2026, marking its 10th anniversary.

◾️ New Brand Message

Everything begins to connect.

Information, systems, and daily guest service scattered across hotels—connect them, accumulate them, and nurture their value together with AI.

Refreshed brand message for talkappi, the AI utilization platform for the hospitality industry.

◾️ Background of the Brand Refresh

What the AI era demands is not mere digitization

In recent years, advancements in AI technologies, including generative AI, have heightened expectations for AI adoption in the hospitality industry.

However, in many accommodations, inquiries, in-house guidance, reservations, restaurant bookings, and guest management are handled by separate systems, leading to fragmented information. This results in duplicated data management, inconsistent guest responses across departments, and stagnant data utilization.

What accommodations truly seek is not just digitization or operational efficiency.

They want to connect fragmented information and manage and utilize it on a per-guest basis.

They want to establish an information infrastructure that enables AI utilization.

They want to leverage service interactions and response histories for operational improvements.

They want to optimize the entire facility, not just individual departments.

Responding to these growing needs, the company has re-evaluated what 'talkappi' fundamentally offers and has refreshed its brand message.

◾️ The Vision of talkappi

From 'Solving Individual Challenges' to 'An AX Foundation Supporting the Entire Facility'

※ AX (AI Transformation): An initiative to transform the very nature of operations, services, and organizational structures with AI as the foundation.

Previously, talkappi evolved as a solution addressing individual challenges such as inquiry handling, in-house guidance, and booking efficiency. However, the AI era demands more than just efficiency in isolated tasks.

talkappi aims to connect fragmented information and operations within accommodations and transform daily accumulated insights into value. At its core is the philosophy of 'Connect, Accumulate, and Nurture.'

Connect: Integrate scattered information and systems within the facility.

Accumulate: Store response histories and operational know-how as knowledge.

Nurture: Continuously reinvest AI-powered insights into guest service and operational improvements.

Specifically, talkappi enables the following:

- Centralized management of scattered information such as FAQs, official websites, and manuals - Knowledge conversion and reuse of email and phone response histories - Automation of reservation confirmation and inventory checks through integration with PMS and site controllers - AI-powered personalized recommendations based on reservation data and stay history

talkappi is an AI utilization platform for the hospitality industry that leverages integrated and accumulated knowledge with AI to support consistent guest service and continuous operational improvement. Beyond mere operational efficiency, it aims to transform on-site knowledge and service experiences into valuable assets, supporting the evolution of guest experience and facility operations.

List of talkappi services

◾️ Future Developments

Currently, talkappi is utilized by over 2,200 hotels and inns nationwide.

Going forward, centered on the self-updating AI knowledge base 'talkappi KNOWLEDGE,' the platform will automate inquiry handling from all channels, including phone, email, and OTAs. It aims to seamlessly connect all guest touchpoints—from reservations and arrangements to in-facility usage and guest management—around data and guest behavior history, ultimately evolving the guest experience itself.

By consolidating scattered information within facilities into a unified knowledge base and creating an environment where AI can maximize its potential, talkappi will support the transformation of accommodation operations by:

- Shifting from individual optimization to holistic optimization - Moving from temporary improvements to continuous evolution - Adding value creation through AI utilization to labor reduction and efficiency

In the future, talkappi aims to connect accumulated knowledge within facilities to the overall guest experience, contributing to the creation of unprecedented stay value for both accommodations and travelers.

Service Website

For detailed information about the AI utilization platform 'talkappi' for accommodations and case studies, please visit the official website.

URL: https://talkappi.com

Document requests and consultation for implementation

Company Overview

Company Name: ActiValues Inc.

Headquarters: 9F A-PLACE Yoyogi, 5-23-15 Sendagaya, Shibuya-ku, Tokyo

Established: June 17, 2016

CEO: Chen Shi

Capital: 491.95 million yen (including capital reserves)

Corporate Website: https://activalues.com

Contact for This Matter

ActiValues Inc. info@activalues.com

Contact: Nishida (Sales), Li (PR)