Kitano Ace Creates a Daily Life Where "What Should I Eat Today?" Becomes a Joy!

Our company endorses April Dream, an initiative to make April 1st a day to express dreams. This press release is the dream of "Kitano Ace."

Ace Co., Ltd. (Tokyo Headquarters: Koto-ku, Tokyo; Representative Director and President: Tetsuya Aburayama), which operates the specialty food store "Kitano Ace," endorses the initiative proposed by PR TIMES to change April 1st from "April Fool's Day" to "April Dream = A Day to Talk About Dreams You Want to Achieve," and hereby expresses its dream as a specialty food store.

■ Towards a daily life where "What should I eat today?" becomes a joy

Kitano Ace upholds the basic philosophy of "Our customers' joy is our joy" and has continuously undertaken initiatives to respond to the diversifying tastes, preferences, and lifestyle changes of its customers. A diverse product lineup specializing in niche fields. Creation of a "discovery-filled" shopping experience. Hospitality that thoroughly caters to the individual needs of each customer. It is based on this philosophy that "Kitano Ace," a "specialty food store full of individuality" that provides a rich food lifestyle, was born. (Excerpt from comments by Representative Director and President Tetsuya Aburayama on the Kitano Ace website)

Kitano Ace HP: Specialty Stores Full of Individuality | Ace Co., Ltd.

Kitano Ace offers a wide variety of food products, from items for daily meals to gift items and even imported ingredients. To ensure customers have an enjoyable shopping experience where they can choose their favorite products from a diverse selection when thinking, "What should I eat today?", Kitano Ace focuses on display methods and customer service. Characteristic features include specialized corners such as the "Curry Bookshelf®," which displays over 300 types of retort curry, and the "Furikake Wall®" (1), which features over 100 types of furikake.

(1) The number of products in Curry Bookshelf® and Furikake Wall® varies by store.

■ In-house Customer Service Contest ACE SERVICE AWARD

To provide customers with a better shopping experience, the in-house customer service contest "ACE SERVICE AWARD" started in 2023 with the aim of improving customer service skills. Once a year, staff who love customer service gather from stores nationwide to compete in a customer service role-playing competition. The photo was taken during the "3rd ACE SERVICE AWARD" held in 2025, with the call "Please strike a fun pose!". Finalists from past competitions wear the "ACE SERVICE AWARD badge" at their stores. If you need assistance with product selection or anything else, please feel free to speak to a Kitano Ace staff member. The "4th ACE SERVICE AWARD" is scheduled to be held in the autumn of 2026.

*Images shown are for illustrative purposes only.

*The installation status of Curry Bookshelf® and Furikake Wall® varies by store.

【Company Profile】

Company Name: Ace Co., Ltd.

Location: Tokyo Headquarters: HF Monzen-Nakacho Building 3F/5F, 2-1-9 Tomioka, Koto-ku, Tokyo 135-0047

: Kansai Headquarters: Itami Hankyu Building 5F, 1-1-1 Nishidai, Itami City, Hyogo 664-0858

Representative: Tetsuya Aburayama, Representative Director and President

Established: September 1962

Business Activities: Operation of specialty food stores and real estate management

Capital: 50 million yen