Wan!Pass Check-in Function Promotes Circulation and Visualizes Behavior! Digital Stamp Rally Implemented at Osaka Convention & Tourism Bureau's Dog Festival

Petsallright Co., Ltd. implemented a digital stamp rally utilizing the check-in function of its dog owner-specific app 'Wan!Pass' at the 'Semba Midosuji Dog Festival' hosted by the Osaka Convention & Tourism Bureau. This initiative successfully promoted participant circulation and visualized their behavior, demonstrating the ability to quantitatively verify event effectiveness.
キャンペーンNQ 40/100出典：PR Times

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  • 📰 Published: April 10, 2026 at 20:00
  • 🔍 Collected: April 11, 2026 at 00:26 (4h 26m after Published)
  • 🤖 AI Analyzed: April 20, 2026 at 02:38 (218h 12m after Collected)

Petsallright Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director CEO: Hitoshi Kobayakawa; hereinafter 'Petsallright') implemented a digital stamp rally titled 'Exploring Shops with Your Beloved Dog' utilizing the check-in function of ' Wan!Pass,' an 'app specialized for dog owners that supports outings with dogs,' at the 'Semba Midosuji Dog Festival' organized by the Osaka Convention & Tourism Bureau.

The stamp rally, conducted with the cooperation of 'Odekake Wanko-bu,' a media platform that disseminates information on dog-friendly spots nationwide, saw a total of 154 participants over two days from March 7th to March 8th. The total number of check-ins reached 517, with each participant visiting an average of 3.4 facilities. This demonstrated and visualized that the stamp rally successfully promoted participant circulation.

■ Challenges and Background of Implementation

One of the challenges for events organized by local governments and tourism associations aiming to revitalize regions and towns is effectiveness verification. Currently, in many cases, this is limited to rough estimates of visitor numbers or subjective evaluations by staff, leading to a lack of quantitative data to decide whether to continue holding the event in subsequent years.

Therefore, at the 'Semba Midosuji Dog Festival' organized by the Osaka Convention & Tourism Bureau, a digital stamp rally utilizing the check-in function of 'Wan!Pass' was implemented. This made it possible to visualize the number of participants, their residential areas, and the locations and frequency of check-ins, enabling effectiveness verification through quantitative data.

■ Digital Stamp Rally Implementation Overview and Effectiveness Verification

【Implementation Overview】