<Mercari Trend Report> Soccer World Cup Kicks Off Soon! Transactions of Soccer/Futsal Related Items Increase Approximately 13% Year-on-Year, Approximately 1.7 Times Higher Than Before the Previous Tournament!
Key facts
- <Mercari Trend Report> Soccer World Cup Kicks Off Soon! Transactions of Soccer/Futsal Related Items Increase Approximately 13% Year-on-Year, Approximately 1.7 Times Higher Than Before the Previous Tournament!
- According to Mercari's Trend Report (June), transactions of soccer/futsal related items in April-May 2026, ahead of the soccer World Cup, increased by approximately 13% year-on-year. The 'cheering goods' category saw particularly strong growth, with transaction numbers surging to about 1.7 times the level just before the previous tournament. After the national team members were announced, the most searched player was Takefusa Kubo.
- Source: PR Times
- Date: June 11, 2026
Direct answer
According to Mercari's Trend Report (June), transactions of soccer/futsal related items in April-May 2026, ahead of the soccer World Cup, increased by approximately 13% year-on-year. The 'cheering goods' category saw particularly strong growth, with transaction numbers surging to about 1.7 times the level just before the previous tournament. After the national team members were announced, the most searched player was Takefusa Kubo.
- Citation
- <Mercari Trend Report> Soccer World Cup Kicks Off Soon! Transactions of Soccer/Futsal Related Items Increase Approximately 13% Year-on-Year, Approximately 1.7 Times Higher Than Before the Previous Tournament! (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
According to Mercari's Trend Report (June), transactions of soccer/futsal related items in April-May 2026, ahead of the soccer World Cup, increased by approximately 13% year-on-year. The 'cheering goods' category saw particularly strong growth, with transaction numbers surging to about 1.7 times the level just before the previous tournament. After the national team members were announced, the most searched player was Takefusa Kubo.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 00:10
- 🔍 Collected: June 10, 2026 at 15:21
- 🤖 AI Analyzed: June 10, 2026 at 19:11 (3h 49m after Collected)
From Mercari Co., Ltd., we present the Mercari Trend Report (June).
[TOPICS]
●Pre-match preparation period? Transactions of soccer/futsal related items this spring (April-May 2026) ahead of the World Cup increased by approximately 13% year-on-year.
●Rising support enthusiasm for the tournament! The category with the highest transaction growth in soccer/futsal during this period was 'cheering goods', approximately 1.4 times the previous year, recording a growth rate about 3.5 times higher than the second-place 'shoes'.
●The tournament is almost here! Transactions of soccer/futsal related items in the month just before the tournament (May 2026) surged to approximately 1.7 times the level of the month just before the previous tournament (October 2022). Could the excitement surpass the last tournament?
●Ranking of most searched players after the national team announcement: 1st place is Takefusa Kubo! The types of items traded vary by player.
○Takefusa Kubo: Apparel (uniforms, etc.)
○Keito Nakamura: Cheering goods (acrylic stands, keychains, etc.)
1. Pre-match preparation period? Transactions of soccer/futsal related items this spring (April-May 2026) ahead of the World Cup increased by approximately 13% year-on-year.
The soccer World Cup is finally approaching. As Japan becomes increasingly excited, the rising soccer fever is also evident on 'Mercari'. Transactions of soccer/futsal related items during the preparation period of April-May 2026 increased by approximately 13% compared to the same period last year. Compared to the same period in 2025, which was during the final qualifiers, preparations for watching the games are becoming more active even in the peer-to-peer marketplace.
Transaction numbers for soccer/futsal related items (April-May 2025 vs April-May 2026)
2. Rising support enthusiasm for the tournament! The category with the highest transaction growth in soccer/futsal during this period was 'cheering goods', approximately 1.4 times the previous year, recording a growth rate about 3.5 times higher than the second-place 'shoes'.
Among soccer/futsal related items during this period (April-May), the category with the highest growth rate year-on-year was 'cheering goods'. Demand for preparing to watch the tournament is rapidly expanding, with transactions in this category recording a significant increase of approximately 1.4 times year-on-year.
This is an overwhelming figure, approximately 3.5 times the growth rate of the second-place 'shoes' (+12%), indicating from the data that fan enthusiasm for the upcoming tournament is rising.
Ranking of transaction growth rate by soccer/futsal related category (April-May 2025 vs April-May 2026)
Examples of 'cheering goods' category items traded on 'Mercari' *Partial
3. The tournament is almost here! Transactions of soccer/futsal related items in the month just before the tournament (May 2026) surged to approximately 1.7 times the level of the month just before the previous tournament (October 2022). Could the excitement surpass the last tournament?
Furthermore, comparing the excitement in the single month of May just before the tournament with data from October 2022 just before the previous tournament, transactions of soccer/futsal related items in May 2026 increased by approximately 1.7 times (+67.6%).
The establishment of watching games together with friends at public viewings or sports bars, along with the permeation of 'oshi-katsu' (supporting specific players) culture among soccer fans, is thought to be driving transactions of related items like cheering goods. Based on this significant increase in transaction numbers, the upcoming tournament might see even greater excitement than the previous one.
Transaction numbers for soccer/futsal related items just before the current and previous tournaments
4. Ranking of most searched players after the national team announcement: 1st place is Takefusa Kubo! The types of items traded vary by player.
After the highly anticipated Japan national team members were announced (May 15), a survey of players whose search volume surged the most on 'Mercari' revealed that Takefusa Kubo took the top spot. Interestingly, regarding the trends of items searched, while popularity is concentrated on classic uniforms and trading cards for Kubo, the second-place Keito Nakamura has a wider range of goods searched, including keychains and pin badges. The difference in fans' 'oshi-katsu' and support styles depending on the player is a unique feature of this tournament.
Ranking of most searched players after the national team announcement (May 15-31, 2026)
Examples of popular player items traded on 'Mercari' *Partial
Regarding interviews, we can assist with:
・Additional 'Mercari' transaction data information (some data may not be available)
・Interviews with Mercari Co., Ltd. representatives
[TOPICS]
●Pre-match preparation period? Transactions of soccer/futsal related items this spring (April-May 2026) ahead of the World Cup increased by approximately 13% year-on-year.
●Rising support enthusiasm for the tournament! The category with the highest transaction growth in soccer/futsal during this period was 'cheering goods', approximately 1.4 times the previous year, recording a growth rate about 3.5 times higher than the second-place 'shoes'.
●The tournament is almost here! Transactions of soccer/futsal related items in the month just before the tournament (May 2026) surged to approximately 1.7 times the level of the month just before the previous tournament (October 2022). Could the excitement surpass the last tournament?
●Ranking of most searched players after the national team announcement: 1st place is Takefusa Kubo! The types of items traded vary by player.
○Takefusa Kubo: Apparel (uniforms, etc.)
○Keito Nakamura: Cheering goods (acrylic stands, keychains, etc.)
1. Pre-match preparation period? Transactions of soccer/futsal related items this spring (April-May 2026) ahead of the World Cup increased by approximately 13% year-on-year.
The soccer World Cup is finally approaching. As Japan becomes increasingly excited, the rising soccer fever is also evident on 'Mercari'. Transactions of soccer/futsal related items during the preparation period of April-May 2026 increased by approximately 13% compared to the same period last year. Compared to the same period in 2025, which was during the final qualifiers, preparations for watching the games are becoming more active even in the peer-to-peer marketplace.
Transaction numbers for soccer/futsal related items (April-May 2025 vs April-May 2026)
2. Rising support enthusiasm for the tournament! The category with the highest transaction growth in soccer/futsal during this period was 'cheering goods', approximately 1.4 times the previous year, recording a growth rate about 3.5 times higher than the second-place 'shoes'.
Among soccer/futsal related items during this period (April-May), the category with the highest growth rate year-on-year was 'cheering goods'. Demand for preparing to watch the tournament is rapidly expanding, with transactions in this category recording a significant increase of approximately 1.4 times year-on-year.
This is an overwhelming figure, approximately 3.5 times the growth rate of the second-place 'shoes' (+12%), indicating from the data that fan enthusiasm for the upcoming tournament is rising.
Ranking of transaction growth rate by soccer/futsal related category (April-May 2025 vs April-May 2026)
Examples of 'cheering goods' category items traded on 'Mercari' *Partial
3. The tournament is almost here! Transactions of soccer/futsal related items in the month just before the tournament (May 2026) surged to approximately 1.7 times the level of the month just before the previous tournament (October 2022). Could the excitement surpass the last tournament?
Furthermore, comparing the excitement in the single month of May just before the tournament with data from October 2022 just before the previous tournament, transactions of soccer/futsal related items in May 2026 increased by approximately 1.7 times (+67.6%).
The establishment of watching games together with friends at public viewings or sports bars, along with the permeation of 'oshi-katsu' (supporting specific players) culture among soccer fans, is thought to be driving transactions of related items like cheering goods. Based on this significant increase in transaction numbers, the upcoming tournament might see even greater excitement than the previous one.
Transaction numbers for soccer/futsal related items just before the current and previous tournaments
4. Ranking of most searched players after the national team announcement: 1st place is Takefusa Kubo! The types of items traded vary by player.
After the highly anticipated Japan national team members were announced (May 15), a survey of players whose search volume surged the most on 'Mercari' revealed that Takefusa Kubo took the top spot. Interestingly, regarding the trends of items searched, while popularity is concentrated on classic uniforms and trading cards for Kubo, the second-place Keito Nakamura has a wider range of goods searched, including keychains and pin badges. The difference in fans' 'oshi-katsu' and support styles depending on the player is a unique feature of this tournament.
Ranking of most searched players after the national team announcement (May 15-31, 2026)
Examples of popular player items traded on 'Mercari' *Partial
Regarding interviews, we can assist with:
・Additional 'Mercari' transaction data information (some data may not be available)
・Interviews with Mercari Co., Ltd. representatives
FAQ
What is the Mercari Trend Report?
It is a trend report periodically published by Mercari, analyzing transaction data on its own platform.
What is the most notable point in this report?
The demand for cheering goods before the Soccer World Cup is growing at a pace significantly exceeding the previous tournament.
What is the data period covered?
The main analysis covers April-May 2026, compared with the same period last year and October 2022 just before the previous tournament.