Goldwin Launches First Official Online Community "Goldwin Circle"

Goldwin Inc. (Headquarters: Minato-ku, Tokyo / Representative Director and CEO: Takao Watanabe) today, April 1, 2026, launched "Goldwin Circle," an online community exclusively for Goldwin Members (※1). (Anyone who has registered as a member (free) can participate in this community.) The community aims to connect members interested in outdoor activities, sports, and nature, primarily through themed "Circles," transforming online empathy into field experiences and field experiences back into online interactions.

【Goldwin Circle】URL：https://www.goldwin-circle.com/ (Effective from 10:00 AM on April 1, 2026)

This community is part of our company's "experience creation" (Kotozukuri) initiative and is positioned as a community platform that generates a cycle of experiences and values. Insights and projects arising from continuous relationships among members will be linked to the services we provide. In the future, through co-creation projects originating from the community and regionally integrated field events, we aim to help members feel a deeper connection with the brand, thereby enhancing engagement and customer satisfaction.

Moving forward, our company will continue to provide new value as a lifestyle creative company that supports people's new challenges and unlocks their potential, based on three pillars: "product manufacturing" (Monozukuri), "experience creation" (Kotozukuri), and "environmental initiatives" (Kankyo-zukuri).

▮Main Features and Functions of Goldwin Circle

① Circle Function: Members can join themed circles such as outdoor, trail, camping, and environmental conservation, and share posts (activity records) and photos. Comments and reactions like "GOOD" are also supported.

② Event Function: Members can view a list of field event information hosted by our company and various brands/stores, and apply to participate. Post-event reports from participants and organizer reports will also be published.

③ Member-Exclusive Experience Opportunities: Opportunities to deepen connections among members through activities in circles, such as community-exclusive workshops and field events, will be progressively rolled out.

④ Member-Exclusive Closed Environment: The community is accessible only to registered members (free), allowing for secure interaction.

⑤ Communication Opportunities with Store Staff: We will continuously strengthen functions and the community by connecting online interactions to information exchange and experience participation at physical stores.

▮Background

April 2025: Started limited test operation

2025-2026: Implemented functional improvements based on feedback from test operation

April 1, 2026: Official launch

(※1) Goldwin Members

By registering as a Goldwin Member, you will receive a Goldwin Circle account and can access various other services. Details and registration here: https://www.goldwin.co.jp/store/guide/shoppingguide_guide11.html

Goldwin Inc.

Goldwin Inc. is a lifestyle creative company that supports people's new challenges and unlocks their potential, primarily in the sports and outdoor sectors, based on three pillars: product manufacturing, experience creation, and environmental initiatives. We conduct daily research on materials, technology, and the environment, while sharing the wisdom and ideas of brands with diverse backgrounds and expertise across Goldwin, continuously evolving our product manufacturing and communication. From sports to daily life, we not only maximize human performance but also minimize environmental impact as much as possible, sustaining human life and enriching nature, the field where humans play. We, not others, will take the lead in creating a better future.

Tokyo Head Office Location: Aoyama Seihou Bldg., 3-5-6 Kita-Aoyama, Minato-ku, Tokyo 107-8570

Corporate Website URL: https://about.goldwin.co.jp/