Yume-Tenbo x R lab store First Collaboration! Joint Sale of 'Jiraikei' Fashion - Simultaneous Launch on ABLY and amood -

Great news for all lovers of 'Jiraikei' (landmine-style) fashion. Yume-Tenbo, operator of brands like 'Dear MyLove', 'Diable baiser', and 'bohmal', and R lab store, which handles 'ROJITA' and 'couture BY ROJITA', are teaming up for their first-ever joint promotion on both the ABLY and amood platforms.

'Jiraikei' fashion is a genre characterized by heavy use of frills, ribbons, and lace to create a girly yet mysterious aesthetic, boasting immense popularity among young women in Japan, primarily via social media. This unique worldview, described as 'not just cute, but a bit dangerous', is also spreading to young people in South Korea.

The two brands collaborating here have long led this culture. Yume-Tenbo pursues diverse expressions of feminine and Jiraikei styles, while R lab store has polished a girly and lovely aesthetic. This promotion, where these two unique brands stand side-by-side for the first time, is a special opportunity to open new doors for Jiraikei fashion.

Sweet and cute, yet mysterious. The sale, which features items that allow fans to dive deeper into the world of Jiraikei girls, will be held simultaneously on both ABLY and amood. A unique highlight of this collaboration is that fans in Japan and Korea can share the excitement in real-time. Do not miss this chance to grab your favorite items.

Promotion Details

Promotion Name: [Yume-Tenbo x R lab store] Jiraikei Joint Sale

Participating Brands: Yume-Tenbo (Dear MyLove, Diable baiser, bohmal, etc.) / R lab store (ROJITA, couture BY ROJITA)

Target Items: All items from both brands

Discount: 20% OFF coupon for all items

Event Dates:

ABLY (South Korea): June 1st (Mon) - June 14th (Sun), 2026

amood (Japan): June 8th (Mon) - June 14th (Sun), 2026

About the Integration of amood and ABLY

amood is a fashion app for Japan, operated by the same company as 'ABLY', the No. 1 fashion app in South Korea with 10 million monthly active users (MAU). Through system integration between both platforms, items registered on amood are automatically listed for sale on ABLY. This mechanism allows for real-time access to the Korean market of 10 million users using the standard Japanese listing flow, without the barriers of Korean translation or overseas shipping infrastructure setup, which facilitated this joint promotion.