Yume-Tenbo x R lab store First Collaboration! Joint Sale of 'Jiraikei' Fashion - Simultaneous Launch on ABLY and amood -
Key facts
- Yume-Tenbo x R lab store First Collaboration! Joint Sale of 'Jiraikei' Fashion - Simultaneous Launch on ABLY and amood -
- Yume-Tenbo and R lab store are holding their first joint sale for 'Jiraikei' fashion on the Japanese fashion app 'amood' and Korea's top app 'ABLY' in June 2026. The sale offers a 20% discount coupon on all items, targeting fans in both countries simultaneously. Through system integration, products can be sold in real-time from Japan to the Korean market, aiming to expand the fan base and increase sales.
- Source: PR Times
- Date: June 8, 2026
Direct answer
Yume-Tenbo and R lab store are holding their first joint sale for 'Jiraikei' fashion on the Japanese fashion app 'amood' and Korea's top app 'ABLY' in June 2026. The sale offers a 20% discount coupon on all items, targeting fans in both countries simultaneously. Through system integration, products can be sold in real-time from Japan to the Korean market, aiming to expand the fan base and increase sales.
- Citation
- Yume-Tenbo x R lab store First Collaboration! Joint Sale of 'Jiraikei' Fashion - Simultaneous Launch on ABLY and amood - (June 8, 2026), PR Times
- Source
- PR Times
- Date
- June 8, 2026
Yume-Tenbo and R lab store are holding their first joint sale for 'Jiraikei' fashion on the Japanese fashion app 'amood' and Korea's top app 'ABLY' in June 2026. The sale offers a 20% discount coupon on all items, targeting fans in both countries simultaneously. Through system integration, products can be sold in real-time from Japan to the Korean market, aiming to expand the fan base and increase sales.
📋 Article Processing Timeline
- 📰 Published: June 8, 2026 at 17:00
- 🔍 Collected: June 8, 2026 at 08:21
- 🤖 AI Analyzed: June 8, 2026 at 08:34 (13 min after Collected)
'Jiraikei' fashion is a genre characterized by heavy use of frills, ribbons, and lace to create a girly yet mysterious aesthetic, boasting immense popularity among young women in Japan, primarily via social media. This unique worldview, described as 'not just cute, but a bit dangerous', is also spreading to young people in South Korea.
The two brands collaborating here have long led this culture. Yume-Tenbo pursues diverse expressions of feminine and Jiraikei styles, while R lab store has polished a girly and lovely aesthetic. This promotion, where these two unique brands stand side-by-side for the first time, is a special opportunity to open new doors for Jiraikei fashion.
Sweet and cute, yet mysterious. The sale, which features items that allow fans to dive deeper into the world of Jiraikei girls, will be held simultaneously on both ABLY and amood. A unique highlight of this collaboration is that fans in Japan and Korea can share the excitement in real-time. Do not miss this chance to grab your favorite items.
■ Promotion Details
Promotion Name: [Yume-Tenbo x R lab store] Jiraikei Joint Sale
Participating Brands: Yume-Tenbo (Dear MyLove, Diable baiser, bohmal, etc.) / R lab store (ROJITA, couture BY ROJITA)
Target Items: All items from both brands
Discount: 20% OFF coupon for all items
Event Dates:
ABLY (South Korea): June 1st (Mon) - June 14th (Sun), 2026
amood (Japan): June 8th (Mon) - June 14th (Sun), 2026
■ About the Integration of amood and ABLY
amood is a fashion app for Japan, operated by the same company as 'ABLY', the No. 1 fashion app in South Korea with 10 million monthly active users (MAU). Through system integration between both platforms, items registered on amood are automatically listed for sale on ABLY. This mechanism allows for real-time access to the Korean market of 10 million users using the standard Japanese listing flow, without the barriers of Korean translation or overseas shipping infrastructure setup, which facilitated this joint promotion.
FAQ
Where will the joint sale of Yume Tenbo and R lab store be held?
It will be held simultaneously on the fashion platforms 'ABLY (Korea)' and 'amood (Japan)'.
What are the discount details for the sale?
A coupon offering a 20% discount on all eligible items from both brands will be provided.
When will this sale take place?
The sale will run from June 1, 2026 to June 14, 2026 on ABLY (Korea) and from June 8, 2026 to June 14, 2026 on amood (Japan).
What is the relationship between amood and ABLY?
They are operated by the same company, and the system integration allows products registered on amood to be automatically sold on ABLY as well.
What is the style of mass-produced landmine fashion?
It is a popular fashion genre among young Japanese women, characterized by a girly and mysterious aesthetic with abundant use of frills, ribbons, and lace.