ABEMA, the "television of the new future," aired episode #3 of its original dating reality show 'Girl or Lady 3,' featuring a serious matchmaking battle between women in their 20s ("Girls") and women in their 30s ("Ladies"), for free starting at 9:00 PM on Sunday, June 28, 2026.
About 'Girl or Lady 3'
This program is a raw and honest dating reality show where "Girls" in their 20s and "Ladies" in their 30s engage in a serious battle for love, confronting questions like "What's the difference between dating and marriage?" and "What matters most in marriage—looks, income, or personality?"—stripping away social niceties to reveal their true feelings. Previous seasons sparked widespread共鸣, with many viewers saying it made them seriously reflect on marriage, becoming a major talking point especially among women in their 20s and 30s.
The cast of 'Girl or Lady 3' features a diverse lineup, including a popular YouTuber with over 4 million total followers※, participants with prior experience in dating reality shows, and a plastic surgery clinic owner who publicly revealed having spent a total of ¥10 million on cosmetic procedures.
Four Men Rush to Win Over a 34-Year-Old Actress Labeled a "Leftover by AI"! Studio Erupts as "Reverse Harem" Situation Unfolds
In the episode aired on June 28, 2026 (#3), the group entered the "Fated Date Time," where men visit dates planned by the women they're interested in. Kanako, a 34-year-old "Lady" and actress, had revealed in Episode 1 that she was shocked to learn from an AI that "35-year-olds are unmarriageable in the matchmaking market," fueling her serious determination to find a partner. To Kanako's surprise, Shoya—whom she had a good connection with during a prior one-on-one—arrived first, followed by Kosuke and Leo. Then, Ryusuke, an additional cast member from 'Girl or Lady 2' who joined midway, also appeared, resulting in all four men converging on Kanako at once. The studio erupted in disbelief: "They're all going for her!" "Seriously!?" As the men escorted Kanako, saying things like "Princess, please walk in the center" and "She's like your personal bodyguard now," they surrounded her as she walked—an unexpected "reverse harem" scenario. Kanako, both confused and smiling, said, "What am I supposed to do now?"
Handsome CEO with ¥30 Million Income Closes In Fast—Fujiwara Shingo Reacts: "Your Approach Is Too Fast!"
Later, Kanako and the four men headed to a seaside restaurant for a yakiniku date. As soon as they sat down, Ryusuke—the handsome CEO who had revealed a ¥30 million annual income on 'Girl or Lady 2' and had just joined the show—boldly said, "Well then, only Kanako can lead the toast, right?" calling her by her first name despite having just met. Emphasizing that he's "here to align words with actions" based on past regrets, Ryusuke immediately asserted his strong presence. Studio commentator MiKa An gasped, "He's already calling her Kanako!" Fujiwara Shingo couldn't help but interject sharply: "I'm telling you, Ryusuke, your approach is too fast!" The studio exploded with excitement over this charismatic newcomer's bold moves, completely shaking up the romantic dynamics.
"My Dream Is Wearing Moncler in Minato Ward"—30-Year-Old Actress Breaks Down: "I Regret Not Trying Harder in My 20s"
Meanwhile, Miyu, a 30-year-old "Lady," actress, and bartender, who had boldly declared on day one: "I want to be the woman walking her dog in Minato Ward wearing Moncler, doing Pilates passionately for the rest of my life," had a one-on-one date with her crush, makeup artist Rei. Miyu opened up: "Since I want to get married, maybe I should go for someone else right now," expressing her concern as Rei, who is younger, said he's thinking about marriage "around age 35." She confessed she felt the gap in age and financial stability. "I used to think I wanted a partner with money, knowledge, and experience, but now that I'm here, the person I'm most drawn to is him (Rei)," she admitted honestly. She continued, "I always wanted to be a woman who earns her own money, but since I couldn't become that, maybe I'm now seeking it in others," and added, "I kind of regret not pushing myself harder in my 20s," breaking down in tears. MiKa An deeply empathized: "Watching everyone around you move into new life stages and get married, while feeling like you've achieved nothing—that's the anxiety she's facing. These are tears born from someone who's truly tried her best." Chiharu Watasuki commented, "Exactly—the tears of a woman seriously thinking about marriage and dating." This moment powerfully highlighted the harsh realities of modern matchmaking.
Behind the glamorous romantic maneuvers, the show reveals the tough truths of dating—age, income, and societal pressures. Episode 3 of 'Girl or Lady 3,' where the raw emotions of "Girls" in their 20s and "Ladies" in their 30s clash intensely, is now available for free replay on ABEMA. Don't miss it.
ABEMA 'Girl or Lady 3' Overview
Program homepage: https://abema.tv/video/title/90-1849
Episode #3 release date and time: Sunday, June 28, 2026, 9:00 PM JST
Episode #3 URL: https://abema.go.link/2M2cu
【Studio MCs】
MiKa An, Chiharu Watasuki, Shingo Fujiwara, Yuna Hirasawa
※ When using images, please credit: 【(C)AbemaTV,Inc.】
About ABEMA
ABEMA is a video streaming service that marks its 10th anniversary on April 11, 2026, positioning itself as "the television of the new future" and aiming to innovate TV. Since launch, it has operated as an internet TV platform offering 24/7 programming—no registration required, and mostly free to watch. It broadcasts around 25 channels 24 hours a day, 365 days a year, including a 24-hour news channel, original dramas and dating reality shows pursuing "highest quality or one-of-a-kind" content, variety shows, anime, and sports.
In addition to boasting the largest number of original episodes among Japan-originated video services (※), ABEMA offers a rich lineup including new hit movies, popular domestic and international dramas, trending anime, live sports broadcasts, and online concerts. Users can enjoy content anytime, anywhere—on smartphones, PCs, tablets, and TV devices—without being bound by time or location, aligning with diverse lifestyles.
For ¥1,180/month (tax included), "ABEMA Premium" offers exclusive features and content. For ¥680/month (tax included), "Ad-Supported ABEMA Premium" allows viewing of ABEMA Premium exclusive content with ads.
(※) As of March 2026, based on internal research
For the latest updates, please check the official SNS.
Experience the "television of the new future," ABEMA—where you can enjoy free videos and trending content: https://abema.tv/
To celebrate its 10th anniversary, ABEMA will run various campaigns throughout the year, including special programs and the "ABEMA 10th Anniversary Free Grand Thank-You Festival." Stay tuned for ABEMA's 10th-anniversary celebrations.
ABEMA 10th Anniversary Site URL: https://contents-abema.com/10th/
FACT BOX
- Source: PR TIMES
- Category: エンタメ
- Organizations: ABEMA