ABEMA, the 'new future television,' aired the first episode of its original dating reality show 'Girl or Lady 3' on Sunday, June 14, 2026, at 9 PM. The show features a serious matchmaking battle between 20-something 'Girls' and 30-something 'Ladies.'

About 'Girl or Lady 3'

This program brings together 20-something 'Girls' and 30-something 'Ladies' in a no-holds-barred dating battle, where they confront raw truths about love and marriage—such as 'What's the difference between dating and marriage?' and 'What matters most in a partner: looks, income, or personality?' The previous seasons resonated deeply with viewers, especially women in their 20s and 30s, for its realistic portrayal of modern marriage.

The cast of 'Girl or Lady 3' includes a popular YouTuber with over 4 million total followers, participants with prior dating show experience, and a clinic owner who publicly revealed spending 10 million yen on cosmetic surgery—each bringing unique personalities to the mix.

Chiho Wakatsuki Reveals Her Ideal Man: 'I'm a Kimutaku Generation...'

In the first episode aired on June 14, 2026, eight uniquely styled men labeled A to H appeared before the female contestants. The women evaluated the men through a magic mirror, while the studio MCs reacted with excitement. When Shingo Fujimori asked Wakatsuki about past eliminations, she recalled: 'Yes, the guy I said I liked got eliminated first. It ruined my fun.' Her candid story brought laughter.

When Fujimori asked, 'Did you have someone you were rooting for among A to H?' Wakatsuki immediately replied, 'I'm rooting for D—the long-haired guy.' When asked if she likes long hair, she explained, 'I'm a Kimutaku generation,' igniting cheers in the studio.

Later in the episode, the women finally met the men face-to-face on Ishigaki Island, Okinawa. However, D—Ryunosuke, the man Wakatsuki supported—was nowhere to be seen, having been eliminated early after not being chosen. This shocking repeat of her past misfortune left Wakatsuki trembling: 'It's scary...' As Yuna Hira and MiKa An exclaimed in disbelief, Wakatsuki desperately defended her choice: 'I'm really sorry! But I truly thought he was the best!' The studio erupted in laughter.

Shingo Fujimori Reveals His 'Konkatsu Party Winning Technique': 'When You Arrive...'

After watching the first meeting between the men and women, the studio discussed group dynamics and dating strategies. Fujimori shared his personal 'konkatsu party winning technique': 'As soon as you arrive, hand one rose to each woman.' He confidently claimed, 'Ladies, this works like magic!' MiKa An responded, 'If someone did that to me, I'd be instantly smitten—I really love a single red rose.' Though Fujimori panicked, saying, 'MiKa-san, I wasn't being serious!' she insisted, 'My eyes turned into hearts right away!'

That evening, during dinner, the men had to choose between joining the 'Girl House' or the 'Lady House,' where the women waited. The outcome would drastically affect morale. As the 'Ladies' nervously waited, Fujimori worried aloud: 'If it's 0-7 in favor of the Girls, that's terrible... The Ladies won't recover.' But contrary to fears, 3 men chose the Girl House and 4 went to the Lady House—sparking a dramatic twist. The real dating game had officially begun.

Matching Lock Screens After Just Hours? 25-Year-Old Model Oda Miyu's Bold Move Stuns Chiho Wakatsuki: 'Miyu's Already Locked It In!'

Later, the women had one-on-one time with men they liked. Oda Miyu, a 20-something 'Girl' and model with prior dating show experience, was paired with Rei, a makeup artist at a beauty company whom she had praised from the start for his 'fair skin and cuteness.' When Rei said, 'I'd love to do your makeup during this time,' Miyu joyfully replied, 'Yes, please!' Then, when Rei jokingly asked, 'Can I set this photo as my lock screen?' Miyu boldly responded, 'Wait, should we match our lock screens?'—and the two, barely hours after meeting, synchronized their phone lock screens.

Wakatsuki commented sharply, 'Miyu's already locked it in!'—sparking massive laughter in the studio.

Despite being only the first episode, 'Girl or Lady 3' already showcased intense evaluations and strategic moves by both 'Girls' and 'Ladies.' Episode #1 is now available for free replay on ABEMA. Don't miss it.

(#1 Replay URL: https://abema.go.link/gS1G5)

'Girl or Lady 3' Program Overview

Program Homepage: https://abema.tv/video/title/90-1849

#1 Air Date: June 14, 2026 (Sun) 9:00 PM JST

#1 Replay URL: https://abema.go.link/gS1G5

【Studio MCs】

MiKa An, Chiho Wakatsuki, Shingo Fujimori, Yuna Hira

※ When using images, please credit: 【(C) AbemaTV,Inc.】

About ABEMA

ABEMA marks its 10th anniversary on April 11, 2026, as a video streaming service aiming to innovate television with its vision of a 'new future television.' Since launch, it has offered a registration-free, free-to-use internet TV experience, broadcasting around 25 channels 24/7—including 24-hour news, original dramas, dating reality shows, variety programs, anime, and sports—all striving for 'highest quality or one-of-a-kind' content.

Boasting Japan's largest number of original episodes among domestically developed video services (※), ABEMA also offers a rich lineup of new movies, popular domestic and international dramas, trending anime, live sports, and online concerts. Accessible anytime via TV, on-demand, smartphones, PCs, tablets, and TV devices, ABEMA delivers content tailored to diverse lifestyles.

Additionally, the monthly 'ABEMA Premium' service is available for ¥1,180 (tax included).

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: ABEMA