The 'new future TV' ABEMA will begin regular broadcasting of its original variety show 'Selling All My Assets,' which aired as a special in February, starting Thursday, May 28, 2026, at 11:00 PM. 'Selling All My Assets' is a 'life restart support variety show' that follows celebrities as they voluntarily sell their assets to pursue new dreams. After the three-part special in February garnered significant attention on social media and news outlets, the decision was made to turn it into a regular series. Returning as MCs are Ruriko Kojima, who showed impressive hosting skills despite her two-and-a-half-year hiatus, and Takashi Yoshimura of Heisei Nobushi Kobushi, who brings stability to the program. They will witness the guests' falls and recoveries, their challenges for new dreams, and their real financial situations. The highlight of this season is the new 'Gifting Stage' system. For challengers who cannot reach their target amount even after selling their assets, major investors gather. If an investor is moved by the challenger's pitch, they sell their own assets on the spot and donate the proceeds as 'support money.' The intense pitches and the emotional moments of miraculous restarts are the highlights of this season. The first guest of the regular series is Eimi Fukada, a former adult actress with over 14 million total social media followers. The show delves into her hidden past struggles and current financial reality. Despite her success as a top actress and entrepreneur, her life has been marked by severe bullying, struggles to pay for plastic surgery, and an 80 million yen tax assessment scandal. Saved by words from a mentor and an encounter with children in a Philippine slum, she now aims to fund a school lunch program. She decides to sell her cherished trophies and luxury bags, even revealing her actual bank balance. Will she reach her goal? The 'Koji-uri' (Show-off Selling) segment also continues. In the premiere, Ken Watabe of Unjash brings in his 'life-work' comedy script, which propelled his duo to stardom and was even copied by a major Chinese program. The appraisal amount leaves Ruriko Kojima in tears. Additionally, a rare game-used bat signed by Shohei Ohtani will appear in the studio. Currently, ABEMA is streaming episode #0 for free to commemorate the series. MC Takashi Yoshimura reveals the shocking maintenance costs of his 43 million yen McLaren and his real financial situation. When he appraises his 1.2 million yen electronic piano, the result leaves everyone breathless. Don't miss episode #0 before the premiere on May 28.

FACT BOX

  • Source: PR TIMES
  • Category: Entertainment Business
  • Organizations: AbemaTV