[First Attempt] Abe Kamaboko Co., Ltd. independently develops the "W-Fish Manufacturing Method" incorporating "tuna-derived ingredients." Following "Morning Sasa Kamaboko," the second product "SENDAI PROTEIN BAR ~Lunch Sasa Kamaboko~" is born!

Abe Kamaboko Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; President: Kazuo Abe) will release a new product, "SENDAI PROTEIN BAR ~Lunch Sasa Kamaboko~," on Wednesday, April 8, 2026. This product features "tuna-derived ingredients" for the first time, made possible by our proprietary manufacturing technology.

Background of Development Fish protein is the "savior of protein intake." In recent years, the "DIAAS (Digestible Indispensable Amino Acid Score)," an index proposed by the FAO (Food and Agriculture Organization of the United Nations), has drawn attention to processed seafood products like kamaboko as high-quality protein sources. They have a higher absorption rate of essential amino acids and are digested faster compared to livestock meat, boiled eggs, or soybeans. Since its founding in 1935, Abe Kamaboko Co., Ltd., known as the "originator of Sendai's famous Sasa Kamaboko," has upheld tradition while focusing on the power of "fish protein." We are promoting the Sendai Protein Bar series as a "fourth protein" to smoothly supplement the protein lacking in modern diets and support the creation of a healthy body.

Key Product Features: High Protein x Rapid Absorption x Reduced Salt x Low Fat x Delicious! SENDAI PROTEIN BAR ~Lunch Sasa Kamaboko~ was developed as a protein source for active daytime use. It was designed to satisfy pro athletes, aspiring athletes, those building their bodies, individuals with hard-working daily lives, and health-conscious consumers alike, as a "delicious protein bar with high protein content that makes you want to eat more every day."

1. The first attempt: "W-Fish Manufacturing Method" incorporating "tuna-derived ingredients" We have adopted our proprietary "W-Fish Manufacturing Method," which incorporates "tuna-derived collagen peptides" into high-quality fish paste. By fusing "tuna-derived protein," which Japanese people love, through the techniques of our artisans, we have perfected a "high-protein Sasa Kamaboko."

2. High protein through Fish x Fish We achieved a high protein content that overturns conventional wisdom about kamaboko—18.7g of protein per 100g (7.5g per 40g piece)—by focusing on "tuna" as a fish, rather than relying on soybeans or dairy.

3. Body-friendly "35% Salt Reduction" (1) While being high in protein, we successfully reduced the salt content by 35% (1). Because we want you to consume protein through Sasa Kamaboko as a daily habit, the design takes into consideration the burden on the body. (1) Based on the Standard Tables of Food Composition in Japan (Eighteenth Revision) values for "baked kamaboko."

4. Incredible absorption power of the "Fourth Protein: Fish Protein" It has been scientifically proven that fish protein is superior to livestock meat, soy, or dairy-derived proteins in terms of speed of digestion and the absorption efficiency of essential amino acids (DIAAS index). It is perfect for nutritional replenishment during sports or fatigue, truly a "savior of protein intake."

Product Overview [Product Name] SENDAI PROTEIN BAR ~Lunch Sasa Kamaboko~ [Price] 270 yen (tax included) [Capacity] 40g per piece (7.5g protein, 0.2g lipid, 46 Kcal) [Storage Method] Refrigeration required (please store at 1°C to 10°C) [Expiration Date] Approximately 20 days

Sales Methods 1. Retail stores - Abe Kamaboko Main Store, S-PAL Sendai Store, Sendai Station Souvenir Shop No. 2 and No. 8, Abe Kamaboko Official Online Site, and others. 2. Online sales via phone and internet Mail Order Reception Center / 0120-33-5541 (Reception hours: 9:00 to 18:00) *Open on weekends and holidays [Abe Kamaboko Official Online Shop] https://www.abekama.co.jp/shop/