[ABC-MART] Summer Campaign for 'SMART CASUAL' Footwear Featuring Actor Yuki Kura

ABC-MART launches a summer campaign for its HAWKINS and stefanorossi 'SMART CASUAL' series, featuring actor Yuki Kura, starting May 28.
businessNQ 53/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 28, 2026 at 10:00
  • 🔍 Collected: June 1, 2026 at 01:00 (87h 0m after Published)
  • 🤖 AI Analyzed: June 1, 2026 at 23:40 (22h 40m after Collected)
ABC-MART will launch a campaign on Thursday, May 28, at all ABC-MART stores and its official online store, highlighting shoes perfect for summer attire from the 'SMART CASUAL' series by HAWKINS and stefanorossi. The campaign continues to feature actor Yuki Kura, following the spring SMART CASUAL campaign, under the theme 'Proper yet not overly formal.' It proposes a new standard for adult footwear that blends formal elegance with casual lightness, suitable for everything from daily use to office casual settings. The 'SMART CASUAL' series is a collection that reinterprets traditional classic shoes for the modern era. The lineup includes canvas deck shoes and soft, lightweight loafers that feel like a single piece of leather, combining comfort with sophistication. The campaign visuals feature the series paired with styles such as oversized shirts and shorts, capturing a breezy summer atmosphere. With the comfort of sneakers and functional support for walking, these shoes fit naturally into a wide range of scenes, from casual daily wear to weekend dressing down and office casual attire.

FAQ

What is ABC-MART's 'Smart Casual' strategy?

It is a strategy that blends formal elegance with casual comfort, offering footwear suitable for both professional and casual settings.