[ABC-MART] Adult Holidays, Light and Elegant Steps: Adidas "CLEANCOURT LITE" Campaign - Hiroko Hatano and Keita Suzuki Showcase a Quality Couple's Footwear
ABCマートは、アディダスの新作コートスニーカー「CLEANCOURT LITE」のキャンペーンを2026年4月1日より開始します。キャンペーンにはモデルの畑野ひろ子さんと元サッカー日本代表の鈴木啓太さん夫婦が起用され、大人の休日をテーマにしたビジュアルムービーも公開されます。購入者特典として、アディダスロゴ入りのオリジナルめじるしチャームが先着でプレゼントされます。新作「CLEANCOURT LITE」は、軽やかで上質なレザーアッパーが特徴で、スマートな印象を与え、価格は9,900円（税込）です。キャンペーンは全国のABC-MART店舗および公式オンラインストアで実施されます。
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:00
- 🔍 Collected: April 1, 2026 at 09:04
- 🤖 AI Analyzed: April 16, 2026 at 18:13 (369h 8m after Collected)
ABC-MART is collaborating with Adidas's new court sneaker "CLEANCOURT LITE" by featuring the couple Hiroko Hatano and Keita Suzuki from the fashion magazine "STORY," published by Kobunsha. The campaign will be held from Wednesday, April 1, 2026, at ABC-MART stores nationwide and on the official online store.
For this campaign, in addition to life-sized panels at stores, a visual movie themed around adult holidays spent in these light and high-quality products will be released on the same day.
Additionally, for those who purchase this product during the campaign, a charm designed with the Adidas logo floating on a cafe latte will be presented as a gift, which can be used as a marker on umbrellas, pens, and more.
●URL: https://www.abc-mart.net/shop/e/e0001098/
●YouTube Video: https://youtu.be/F5jLlX66Ou4
■ "CLEANCOURT LITE" Showcases, Time for Two
A model from the new "CLEANCOURT LITE" series, combining "light, comfortable, and less tiring" elements, features a leather upper. The use of high-quality leather material creates a smart and sophisticated impression, despite being a casual sneaker. This pair, balancing ease of walking with elegance, will lightly adorn adult footwear, perfect for everyday city walks to holiday outings.
The visuals, shot with the couple Hiroko Hatano and Keita Suzuki as models, depict natural scenes of the couple strolling through the city, themed around adult holidays after child-rearing has settled down. Wearing new sneakers and walking side-by-side transforms casual city scenery and conversations into richer moments, portraying such an adult lifestyle. It is truly "a pair that will comfortably expand their time together from now on."
■ About the Novelty Item
An Adidas logo design charm, reminiscent of one floated on cafe latte, will be given away on a first-come, first-served basis to those who purchase "CLEANCOURT LITE" during the campaign period.
[Campaign Details]
Applicable Product: CLEANCOURT LITE
Applicable Stores: ABC-MART stores nationwide and official online store
Campaign Period: April 1, 2026 (Wednesday) 00:00~ *Ends when supplies run out
Campaign Benefit: Original marker charm
■ Product Overview
Product Name: CLEANCOURT LITE
Colors (from left): FTWR/FTWR/BROW, CORE/CORE/CORE, GREY/BROW/OFFW,
SHAD/BROW/OFFW
Sizes: FTWR/FTWR/BROW, CORE/CORE/CORE 22.5cm～29.0cm (0.5cm increments)
GRAY/BROW/OFFW, SHAD/BROW/OFFW 24.5cm～29.0cm, 30.0cm (0.5cm increments)
Price: ¥9,900 (tax included)
■ Profiles
Hiroko Hatano
After working as an exclusive model for the fashion magazine "JJ," she appeared in TV dramas, movies, and commercials. She then served as a regular model for the fashion magazine "CLASSY.," got married, and had children.
As a mother of two, she worked as a regular model for the fashion magazine "VERY" for 9 years and is currently active in the fashion magazine "STORY." She also works as a Flower Life Producer.
Keita Suzuki
Former Japan National Football Team Player / Representative Director of AuB Co., Ltd.
Born in 1981, from Shizuoka Prefecture. Joined Urawa Reds in 2000. Experienced winning the J1 League in 2006 and the AFC Champions League in 2007. He was first selected for the Japan national team in 2006 under Osim's management. He was the only player to start every match for Osim's Japan. After retiring, he transitioned into business and established AuB Co., Ltd. Under the mission "To bring everyone to their best condition," the company researches intestinal bacteria related to "gut health," which is currently receiving significant attention. In October 2025, they announced their evolution from a "comprehensive gut health brand" to "Condition Maker." They are promoting initiatives to totally support people's condition, centered around the harmony of gut health through diet, sleep, exercise, and mental well-being.
■ Company Overview
Company Name: ABC-MART Co., Ltd.
Representative: Kiichiro Hattori
Location: 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041
Azabudai Hills Mori JP Tower 48F
Established: June 6, 1985
Phone: 0120-936-610
Support Hours: 10:00-17:00 (Weekdays Monday to Thursday)