Allied Architects supports Ya-Man's Chinese expansion for 'Hakase Beaute' and 'mysé', achieving 260% increase in RED search index
Key facts
- Allied Architects supports Ya-Man's Chinese expansion for 'Hakase Beaute' and 'mysé', achieving 260% increase in RED search index
- Allied Architects executed a marketing campaign for Ya-Man using the 'BoJapan' community. By leveraging KOC experiences at the Ginza flagship store, they boosted the RED search index by 260% and improved Tmall engagement.
- Source: PR Times
- Date: June 4, 2026
Direct answer
Allied Architects executed a marketing campaign for Ya-Man using the 'BoJapan' community. By leveraging KOC experiences at the Ginza flagship store, they boosted the RED search index by 260% and improved Tmall engagement.
- Citation
- Allied Architects supports Ya-Man's Chinese expansion for 'Hakase Beaute' and 'mysé', achieving 260% increase in RED search index (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
Allied Architects executed a marketing campaign for Ya-Man using the 'BoJapan' community. By leveraging KOC experiences at the Ginza flagship store, they boosted the RED search index by 260% and improved Tmall engagement.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 20:30
- 🔍 Collected: June 4, 2026 at 11:56
- 🤖 AI Analyzed: June 4, 2026 at 11:57 (0 min after Collected)
To expand awareness and sales of Ya-Man’s brands 'Hakase Beaute' and 'mysé' in the Chinese market, Allied Architects promoted an experiential campaign, inviting Chinese Key Opinion Consumers (KOCs) living in Japan to visit the 'Ya-Man Ginza Flagship Store.' As a result, the search index for brand-related keywords on China's lifestyle SNS 'RED' (Xiaohongshu) increased by approximately 260% compared to the pre-campaign average, and engagement on the major e-commerce platform 'Tmall' also improved.
The initiative stemmed from Ya-Man's challenge in gaining trust for its new brands in China, which lacked sufficient word-of-mouth. Instead of immediate large-scale investment, Ya-Man adopted a phased approach of building trust through Chinese residents in Japan. Allied Architects was selected as the partner for this strategy.
Moving forward, the company plans to advance to the next steps, including repeat purchase promotion, utilization of TikTok (Douyin), and further offline promotions.
FAQ
What was the initiative Allied Architects implemented for Ya-Man?
Allied Architects utilized the Chinese community in Japan 'BoJapan' to invite influential Chinese residents (KOC) to the Ya-Man Ginza flagship store for product experiences. They were then asked to post their reviews on the Chinese social media platform RED.
What were the effects of this initiative?
On the Chinese social media platform RED, the search index for brand-related keywords increased by about 260% compared to the pre-initiative average. Additionally, an increase in engagement was observed on the Chinese e-commerce site Tmall.
Why did Ya-Man utilize the Chinese community in Japan?
In the Chinese market, authentic word-of-mouth from friends and acquaintances is valued more than advertisements or KOLs. Therefore, it was determined that an approach to gradually build awareness and trust through the word-of-mouth of Chinese residents in Japan would be effective for gaining trust.
What kind of community is 'BoJapan'?
BoJapan is a community of Chinese residents in Japan, managed by Allied Architects. They have a high sensitivity to Japanese trends and products and possess the influence to share credible reviews on social media platforms in mainland China.
Are there any plans for future developments?
Future plans include initiatives to promote repeat purchases, leveraging TikTok for new brands, and further offline promotions. These will continue and evolve as part of a phased approach.