Allied Architects supports Ya-Man's Chinese expansion for 'Hakase Beaute' and 'mysé', achieving 260% increase in RED search index
Allied Architects executed a marketing campaign for Ya-Man using the 'BoJapan' community. By leveraging KOC experiences at the Ginza flagship store, they boosted the RED search index by 260% and improved Tmall engagement.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 20:30
- 🔍 Collected: June 4, 2026 at 11:56
- 🤖 AI Analyzed: June 4, 2026 at 11:57 (0 min after Collected)
Allied Architects, a company committed to driving corporate growth through AX (Allied Transformation), has supported Ya-Man by executing marketing measures using 'BoJapan,' one of Japan's leading communities for Chinese residents. This initiative contributed to a 260% increase in Ya-Man's RED search index.
To expand awareness and sales of Ya-Man’s brands 'Hakase Beaute' and 'mysé' in the Chinese market, Allied Architects promoted an experiential campaign, inviting Chinese Key Opinion Consumers (KOCs) living in Japan to visit the 'Ya-Man Ginza Flagship Store.' As a result, the search index for brand-related keywords on China's lifestyle SNS 'RED' (Xiaohongshu) increased by approximately 260% compared to the pre-campaign average, and engagement on the major e-commerce platform 'Tmall' also improved.
The initiative stemmed from Ya-Man's challenge in gaining trust for its new brands in China, which lacked sufficient word-of-mouth. Instead of immediate large-scale investment, Ya-Man adopted a phased approach of building trust through Chinese residents in Japan. Allied Architects was selected as the partner for this strategy.
Moving forward, the company plans to advance to the next steps, including repeat purchase promotion, utilization of TikTok (Douyin), and further offline promotions.
To expand awareness and sales of Ya-Man’s brands 'Hakase Beaute' and 'mysé' in the Chinese market, Allied Architects promoted an experiential campaign, inviting Chinese Key Opinion Consumers (KOCs) living in Japan to visit the 'Ya-Man Ginza Flagship Store.' As a result, the search index for brand-related keywords on China's lifestyle SNS 'RED' (Xiaohongshu) increased by approximately 260% compared to the pre-campaign average, and engagement on the major e-commerce platform 'Tmall' also improved.
The initiative stemmed from Ya-Man's challenge in gaining trust for its new brands in China, which lacked sufficient word-of-mouth. Instead of immediate large-scale investment, Ya-Man adopted a phased approach of building trust through Chinese residents in Japan. Allied Architects was selected as the partner for this strategy.
Moving forward, the company plans to advance to the next steps, including repeat purchase promotion, utilization of TikTok (Douyin), and further offline promotions.
FAQ
アライドアーキテクツが実施したヤーマン向け施策とは？
在日中国人コミュニティ「BoJapan」を活用し、影響力のある中国人生活者（KOC）を「ヤーマン 銀座旗艦店」に招待して製品体験を行い、その感想を中国のSNS「RED」へ投稿してもらう来店体験施策を実施しました。
本施策によってどのような効果がありましたか？
中国のSNS「RED」において、ブランド関連キーワードの検索指数が施策前平均比で約260%に増加しました。また、中国のECサイト「Tmall」でのエンゲージメント向上も確認されました。
ヤーマンが在日中国人コミュニティを活用した理由は何ですか？
中国市場では広告やKOLよりも、友人や知人のリアルな口コミが重視されます。信頼獲得のために、日本在住の中国人の口コミを通じて段階的に認知・信頼を高めるアプローチが有効であると判断したためです。
「BoJapan」とはどのようなコミュニティですか？
アライドアーキテクツが運営する、日本在住の中国人生活者で構成されたコミュニティです。日本トレンドや商品に高い感度を持ち、中国本土のSNSに向けて信頼性の高い口コミを発信する影響力を持っています。
今後の展開予定はありますか？
リピート促進施策、新規ブランドに適したTikTok（抖音）の活用、さらなるオフラインプロモーションの展開など、段階的アプローチを継続・発展させる予定です。