Qiita Inc. (headquartered in Nakamura-ku, Nagoya City; CEO: Kensuke Shibata), a group company of Ateam Holdings Corporation—a corporation that develops diverse IT services through creativity and technical expertise—operates 'Qiita,' a service dedicated to recording and sharing engineering-related knowledge. Today, it announces the launch of 'Qiita Advent Calendar 2026' on Japan’s largest engineering community platform, 'Qiita,' starting October 30, 2026 (Fri). Concurrently, the company has begun accepting sponsor applications.
*Note: 'Largest-scale' is expressed based on comparisons between IT Human Resources White Paper (2020 edition) and the company’s registered member count and unique user (UU) numbers within the market of online communities for engineers.
Sponsor inquiry form here
About 'Qiita Advent Calendar'
'Qiita Advent Calendar' is an annual limited-time article contribution event held on Qiita from December 1st to 25th, inspired by the tradition of 'Advent Calendars' used to count down the days until Christmas. First launched in 2011, this marks the 16th edition. The defining feature of 'Qiita Advent Calendar' is its focus exclusively on engineering-related information, making it a major event that brings together Qiita and the Christmas season like never before.
'Qiita Advent Calendar 2026' Schedule
Official site launch: October 30, 2026 (Fri)
Article contribution event: December 1, 2026 (Tue) – December 25, 2026 (Fri)
Award winners announcement event: January 22, 2027 (Fri) *tentative
Sponsor Benefits *partial list
Creation of a gift calendar
Promotional activities within Qiita
Sponsor logo placement / CM broadcasting during live streams
Exclusive session during live streaming
Year-round display of community sponsor logo
Hosting post-event gatherings featuring calendar participants, etc.
Benefits of Sponsorship
Gather neutral, engineer-created content
Articles for sponsor calendars are contributed by Qiita users. This allows sponsors to collect authentic, unbiased content rather than advertisements or promotional material.
High visibility during Qiita’s most active period
By gaining exposure during December—the month when Qiita sees its highest page views of the year—sponsors can reach a vast audience of engineers.
Recommended for companies that:
Want to increase awareness and promote services or tools targeting engineers
Aim to strengthen branding as a 'technologically strong company' and accelerate engineering recruitment
Seek engagement with engineering communities and encourage high-quality technical output
Accelerate your technical branding with a 'Gift Calendar'
Sponsoring companies can set their own unique theme (e.g., product usage, desired technical domains for recruitment) and select outstanding entries from submitted articles. This provides an ideal opportunity to receive high-quality technical content directly from engineers interested in your company’s technology.
Last year, sponsors contributed gifts totaling 2 million JPY in value. Generous prizes further boost user participation, creating significant excitement year after year.
Additionally, we offer plans for continued engagement with participating engineers through award ceremonies, post-events, and more.
Call for Sponsors: 'Qiita Advent Calendar 2026'
We welcome sponsors who would like to support 'Qiita Advent Calendar 2026.'
Companies interested in sponsorship are invited to inquire via the URL below.
Sponsor inquiry form
Past Event Highlights
Continued growth as a platform for engineers’ voices amid rising generative AI adoption
Since its inception in 2011, 'Qiita Advent Calendar 2025'—the 15th edition—achieved record-breaking numbers in articles published, unique participants, and total calendars created during the event period.
The number of articles published grew 189% compared to 2020, demonstrating broad participation.
Notably, the 'AI, Machine Learning, and Data Science' category saw significant growth, with 537 calendar participants (up 246% year-on-year) and 62 calendars created (up 194% year-on-year), reflecting how quickly the latest technology trends emerge on this platform. As a hub for authentic engineer insights and diverse outputs, it is an ideal venue for product marketing, technical PR, and recruitment branding.
Reference (held November–December 2025)
Amid growing generative AI adoption, 'Qiita Advent Calendar 2025' grows as a platform for engineers’ voices, setting new records in participation
Sponsor inquiry form
Going forward, 'Qiita' will continue to provide valuable touchpoints for both enterprises and users through various engineering-related services, expanding the possibilities of platform utilization.
About 'Qiita'
A service designed to record and share knowledge related to engineering. The more users contribute and engage on Qiita—posting content, evaluating articles—the more personalized content they receive and the broader their connections with other engineers become. Qiita aims to be a place where users can establish and express their identity as engineers.
https://qiita.com/
About Qiita Inc.
'Making engineers the happiest'
Qiita Inc. aims to accelerate societal change and global progress by contributing to the development of software that supports society and by improving the development efficiency of the engineers behind it.
https://corp.qiita.com/
About 'Qiita Advertising Services (Qiita for Business)'
More than just ad space—we are a 'support partner' driving corporate growth.
Leveraging data from Japan’s largest engineering community, we support technical branding, PR for IT products, and engineering recruitment. By deeply understanding challenges faced by development teams and recruitment needs, we provide comprehensive support through article collaborations, co-hosted events, and other multi-faceted approaches.
https://business.qiita.com/
Related Services
Qiita Job Change (job agent and comparison media for engineers)
https://jobs.qiita.com/
Qiita Select (comparison media for services and products targeting engineers)
https://qiita.com/qiita-select/
About Ateam Holdings Corporation
Company name: Ateam Holdings Co., Ltd.
Address: 32F, Meieki 3-chome 28-12, Nakamura-ku, Nagoya City, Aichi Prefecture
Representative: President & CEO Takao Hayashi
Founded: February 29, 2000
Capital: 17.13 billion JPY (as of July 31, 2025)
Business: Operates the 'Media & Solution Business,' which includes planning, development, and operation of various web services such as comparison sites, information media, and tools closely integrated into daily life, along with business support services for digital customer acquisition for enterprises; the 'Entertainment Business,' which plans, develops, and operates games and tool applications across diverse genres; and the 'D2C Business,' which plans, develops, and operates D2C sites offering multiple products.
URL: https://www.a-tm.co.jp/
*Company and product names mentioned in the text are trademarks or registered trademarks of their respective companies.
FACT BOX
- Source: PR TIMES
- Category: Event