[Sponsorship Recruitment] Japan's Largest Engineer Community "Qiita" to Host "Qiita Tech Festa 2026"!

Qiita Co., Ltd. (Headquarters: Nagoya City Nakamura Ward, President & CEO: Kensuke Shibata), a group company of Ateam Holdings Inc., which develops diverse IT services with creativity and technical expertise, and operates the service "Qiita" for recording and sharing engineer-related knowledge, has commenced sponsor recruitment for "Qiita Tech Festa 2026," to be held from Monday, June 1, 2026.

*Note: "Largest scale" is expressed based on a comparison of IT Human Resources White Paper (2020 edition) and our registered member/UU numbers, in the market of online communities where engineers gather.

About "Qiita Tech Festa"

"Qiita Tech Festa" is Qiita's major summer event, following the significant winter event "Qiita Advent Calendar," where article posting on Qiita becomes lively.

This event maximizes engineers' input and output by combining two approaches: an "Article Posting (UGC) Campaign" and a "Hybrid Event (Live Streaming + Offline Event)."

Sponsoring companies can approach engineers active on the front lines with both "broad reach" and "deep engagement."

The Value of "Primary Information (UGC)" for Engineers in the Generative AI Era

With the advancement of generative AI, the internet has become flooded with information, ushering in an era of information confusion. Precisely because anyone can easily generate information, the value of "primary information" based on the experiences of engineers who directly engage with code and systems is increasing.

"Qiita Tech Festa 2026" is a venue to maximize high-quality UGC, such as engineers' "living knowledge" and "trial-and-error processes." For sponsoring companies, it offers an opportunity to participate in a place where reliable, real technical experiences are gathered, and to connect deeply with passionate engineers, rather than just gaining advertising exposure.

Sponsorship Benefits

• Achieve Neutral Technical Public Relations (DevRel)

  • Collect neutral articles without a promotional tone through article postings by Qiita users.

• Build Mid-to-Long-Term Inflow and Technical Branding

  • Articles remain on Qiita even after the event, enabling continuous brand awareness and building.

• Online "Broad Reach" × Offline "High-Engagement Touchpoints"

  • Achieve wide reach through article postings and live streaming, while also enabling direct communication with engineers at the offline venue to build deep engagement.

Event Structure

• Qiita Tech Festa Sprint (Article Posting Campaign)

  • An article posting campaign where Qiita users post articles. Those who post excellent articles will receive prizes from sponsors.