Car Buying Comparison Site "Navikuru" Becomes Main Sponsor for SUPER FORMULA Racing Team
Navikuru becomes the main sponsor for a SUPER FORMULA racing team.
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- 📰 Published: March 28, 2026 at 21:42

Navikuru, the car buying comparison site and a group brand of Ateam Holdings Corporation (Headquarters: Nagoya, Aichi Prefecture, President: Takao Hayashi), which develops diverse IT services with creativity and technical expertise, has become the main sponsor for the racing team "Buzz MK RACING."
"Buzz MK RACING" will begin competing in the All Japan Super Formula Championship (hereinafter referred to as "SUPER FORMULA") from 2026. Accordingly, the team name has been decided as "Navikuru Buzz MK RACING," incorporating "Navikuru." Ateam will support the team's activities as the main sponsor.
■ Background of Becoming Main Sponsor for "Navikuru Buzz MK RACING"
Ateam and Buzz Racing have maintained a partnership of over 10 years since 2013, focusing on nurturing young talent through motorsports. Building on this long-standing relationship, we have decided to aim for the top together as the main sponsor in this new stage of competing in "SUPER FORMULA," the highest category.
The main brand, the car buying comparison site "Navikuru," boasts a cumulative usage record of over 6 million cases and upholds the mission of "Delivering the happiest 'glad we met' to everyone involved with cars." This commitment to "deeply supporting users' car lives" aligns with Buzz Racing's policy of "contributing to the development of the automotive industry."
In the future, machines adorned with Navikuru's brand colors and official character "Nabikurumi" will race on the circuits. Through this initiative, we will challenge ourselves to create new value for the revitalization of the entire automotive industry and the development of Japan's motorsports culture.
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■ Comment from Car Buying Comparison Site "Navikuru"
The sentiment towards cars embedded in Navikuru's tagline, "Comparison quotes are love for your beloved car," deeply resonates with Buzz Racing's spirit of contributing to the development of the automotive industry through motorsports. We are proud to challenge Japan's highest stage together and will fully support the team's winning streak.
■ Comment from "Buzz MK RACING" Team Director, Kenichi Hasegawa
We, "Buzz MK RACING," are extremely honored to be able to compete in SUPER FORMULA, Japan's premier racing series, alongside "Navikuru"...