Car Appraisal Comparison Site "Navikuru" Appointed as Main Sponsor for SUPER FORMULA Participating Team

"Navikuru," a car appraisal comparison site and a group brand of Ateam Holdings Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; Representative Director and President: Takao Hayashi), which develops diverse IT services with creativity and technological prowess, has been appointed as the main sponsor for the racing team "Buzz MK RACING."

"Buzz MK RACING" will begin its participation in the All-Japan Super Formula Championship (hereinafter "SUPER FORMULA") from 2026. Along with this, the team name has been decided as "Navikuru Buzz MK RACING," incorporating "Navikuru." Ateam will support the team's activities as the main sponsor.

■ Background of 'Navikuru Buzz MK RACING' Main Sponsor Appointment

Ateam and Buzz Racing have maintained a partnership for over 10 years since 2013, focusing on nurturing young talent through motorsports. Building on this long-standing relationship, they have decided to aim for the top together as main sponsors in this new stage of participating in "SUPER FORMULA," the pinnacle category.

Navikuru, the main brand and car appraisal comparison site, boasts over 6 million cumulative uses and upholds the mission of "Bringing the happiest 'glad to have met you' to everyone involved with cars." This approach of "deeply supporting users' car lives" aligns with Buzz Racing's policy of "contributing to the development of the automotive industry."

Going forward, machines featuring Navikuru's brand colors and official character "Navikurumi" will race on the circuit. Through this initiative, we will challenge ourselves to create new value towards revitalizing the entire automotive industry and developing Japan's motorsports culture.

＜Machine Livery＞

■ Comment from Car Appraisal Comparison Site "Navikuru"

■ Comment from Kenichi Hasegawa, Team Director of "Buzz MK RACING"