Car Appraisal Comparison Site "Navikuru" Appointed as Main Sponsor for SUPER FORMULA Participating Team
Navikuru becomes the main sponsor for a SUPER FORMULA participating team.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 19:55
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1417h 31m after Published)
"Navikuru," a car appraisal comparison site and a group brand of Ateam Holdings Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; Representative Director and President: Takao Hayashi), which develops diverse IT services with creativity and technological prowess, has been appointed as the main sponsor for the racing team "Buzz MK RACING."
"Buzz MK RACING" will begin its participation in the All-Japan Super Formula Championship (hereinafter "SUPER FORMULA") from 2026. Along with this, the team name has been decided as "Navikuru Buzz MK RACING," incorporating "Navikuru." Ateam will support the team's activities as the main sponsor.
■ Background of 'Navikuru Buzz MK RACING' Main Sponsor Appointment
Ateam and Buzz Racing have maintained a partnership for over 10 years since 2013, focusing on nurturing young talent through motorsports. Building on this long-standing relationship, they have decided to aim for the top together as main sponsors in this new stage of participating in "SUPER FORMULA," the pinnacle category.
Navikuru, the main brand and car appraisal comparison site, boasts over 6 million cumulative uses and upholds the mission of "Bringing the happiest 'glad to have met you' to everyone involved with cars." This approach of "deeply supporting users' car lives" aligns with Buzz Racing's policy of "contributing to the development of the automotive industry."
Going forward, machines featuring Navikuru's brand colors and official character "Navikurumi" will race on the circuit. Through this initiative, we will challenge ourselves to create new value towards revitalizing the entire automotive industry and developing Japan's motorsports culture.
＜Machine Livery＞
■ Comment from Car Appraisal Comparison Site "Navikuru"
Navikuru's passion for cars, encapsulated in its tagline 'Bulk appraisal is love for your beloved car,' and Buzz Racing's spirit of contributing to the automotive industry's development through motorsports, continue to deeply align. We are proud to take on Japan's highest stage together this time and will fully support the team's rapid progress.
■ Comment from Kenichi Hasegawa, Team Director of "Buzz MK RACING"
We, 'Buzz MK RACING,' are extremely honored to be able to participate in SUPER FORMULA, Japan's highest stage, together with 'Navikuru.'...
FAQ
What is 'Navikuru' and what is its new role in the SUPER FORMULA championship?
'Navikuru' is a prominent car appraisal comparison site, part of the Ateam Holdings Co., Ltd. group. It has been appointed as the main sponsor for the racing team 'Buzz MK RACING', which will participate in the All-Japan Super Formula Championship starting in 2026.
What is the new official team name for Buzz MK RACING due to the sponsorship?
Following the main sponsorship agreement, 'Buzz MK RACING' has officially changed its team name to 'Navikuru Buzz MK RACING' for its participation in the All-Japan Super Formula Championship from 2026.
What is the background of the long-standing partnership between Ateam and Buzz Racing?
Ateam and Buzz Racing have nurtured a partnership for over ten years, beginning in 2013. Their collaboration has primarily focused on developing young talent within the motorsports industry through various initiatives.
What is the core mission of 'Navikuru' and its current usage statistics?
'Navikuru' holds a mission of 'Bringing the happiest 'glad to have met you' to everyone involved with cars' and has accumulated over six million cumulative uses by customers seeking car appraisal comparisons.
How will 'Navikuru's brand identity be visibly represented on the racing machines?
The racing machines for 'Navikuru Buzz MK RACING' will proudly feature 'Navikuru's distinctive brand colors. Additionally, the team's official character, 'Navikurumi,' will be prominently displayed during races.