Start Renovation Not from 'Consultation' but from 'Experience'. Experiential Showroom 'Renove Kenkyujo' Opens

a-tech Co., Ltd. (Head Office: Meguro-ku, Tokyo; Representative Director: Yoshiaki Itasaka), which handles renovation design and construction, will open "Renove Kenkyujo" (commonly known as "Renoken"), an experiential showroom where customers can "see, touch, choose, and verify" renovations before considering them, on April 1, 2026. Renovation often presents the challenge of an unclear overall picture, as specifications and costs become concrete only after property purchase or contract. Renove Kenkyujo offers a new experience that allows customers to simulate renovation in advance, enabling them to consider the balance of lifestyle, values, and budget through hands-on experience.

Background to the Establishment of This Facility

While the residential renovation market is expanding, its "opacity"—the difficulty in understanding specifications, costs, and construction details—remains a challenge. a-tech has been working to enhance the transparency and rationalization of the renovation process through construction DX and the establishment of an in-house system.

As part of these efforts, Renove Kenkyujo was established as "a place where you can experience renovation before deciding."

A New Concept: "Decide on Renovation After Experiencing It"

Typically, renovation design begins after a property purchase, so the overall picture of layout, specifications, and costs becomes clear only after the contract is signed.

This often leads to mismatches, such as "the cost was higher than expected" or "I couldn't get the layout I wanted."

At Renove Kenkyujo, you can simulate renovation before purchasing a property, allowing you to experience and consider concepts related to layout, materials, equipment, and costs.

Bring in Properties of Interest and Verify Them from a Renovation Perspective

By bringing in drawings and documents of properties you've found on property websites, you can verify that property based on:

・ Possibility of layout changes

・ Approximate renovation costs

・ What can be done / what cannot be done

・ Key points for choosing a property

The unique feature of Renove Kenkyujo is that you can decide "whether to buy this property" before the actual purchase.

Experience Renovation by Seeing, Touching, and Choosing

At Renove Kenkyujo, you can simulate the renovation process by following a guide book along a designated route.

・ Choose a layout

・ Choose specifications for floors, walls, kitchen, washbasin, etc.

・ Confirm the spatial image based on your selections

・ Understand renovation concepts and cost estimates

Through this experience, you can understand the "cost considerations" and "selection criteria" necessary when planning a renovation.

The facility exhibits over 500 types of materials and equipment, including flooring, wall materials, tiles, faucets, kitchens, washbasins, fixtures, and switches.

By actually seeing, touching, and comparing, you can concretely imagine combinations that suit your lifestyle.

Facility Overview | Renove Kenkyujo (Renovation Research Center)

Location: 2nd Ikura Building 3F, 1-1-5 Kamimeguro, Meguro-ku, Tokyo Access: 5 minutes walk from Nakameguro Station (Tokyu Toyoko Line / Tokyo Metro Hibiya Line) / 3 minutes walk from Daikanyama Station (Tokyu Toyoko Line) Email: renoken@a-techs.co.jp URL: https://renoken.net/

【Usage Guide】 ・Reservation required ・Admission fee: Free ・Experience duration: Approximately 1 hour

Future Developments

Renove Kenkyujo will be operated not merely as a showroom, but as "a place to research renovation and make informed choices." Going forward, we will also hold seminars, consultation sessions, and events to provide a platform where people considering renovation can develop their own decision-making criteria.

a-tech will continue to make the renovation process transparent and rational, aiming to realize a society where everyone can choose their home with confidence.

Company Profile

Company Name: a-tech Co., Ltd. Location: 2nd Ikura Building 3F, 1-1-5 Kamimeguro, Meguro-ku, Tokyo Representative: Yoshiaki Itasaka, Representative Director Established: July 2020 Business Activities: Renovation business URL: https://a-techs.jp/