Vintage Watch Rental 'TimeShelf' Adds New Products; Fitting Experience by Maui Co., Ltd. CEO Yoshikazu Kutsukake
Cross One Co., Ltd. has added new models from DIESEL and GENOVA to its vintage watch rental service, 'TimeShelf'. Additionally, the company held a vintage watch fitting experience featuring Yoshikazu Kutsukake, CEO of Maui Co., Ltd., to promote the appeal of vintage timepieces.
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- 📰 Published: May 18, 2026 at 19:00
- 🔍 Collected: May 18, 2026 at 10:31
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Cross One Co., Ltd. is pleased to announce the addition of new rental watches to its vintage watch rental service, 'TimeShelf'.
■ TimeShelf: Background of Adding New Products
TimeShelf has been operating as a service that allows users to 'enjoy through use' rather than 'own' vintage watches.
The company has been continuously adding to the number of watches and brands it handles, expanding the choices available to users.
■ TimeShelf: Overview of Newly Added Products
The newly added models are as follows:
- DIESEL DZ4070
Features a white-based dial combined with a GMT display and a bezel with city names. Equipped with a gray rubber strap, this model is easy to match with casual settings.
- DIESEL DZ1167
A sporty model combining a black dial and a green strap. With its prominent case design and highly visible indexes, this piece can be widely enjoyed from daily use to acting as a fashion accent.
- GENOVA DE LUXE WATERPROOF ANTIMAGNETIC
A model with a classical atmosphere, characterized by a rounded case and a deep-colored dial. It has a unique design not found in current products, allowing users to enjoy the distinct vibe of vintage items.
With the addition of these new products, TimeShelf has expanded its lineup to allow users to experience watches of various tastes, such as casual, sporty, and classic. Users can select models according to the wearing occasion and their preferences, making it possible to enjoy vintage watches more closely.
The company will continue to further expand the models it handles and widely promote the appeal of vintage watch culture.
■ Fitting Experience by Yoshikazu Kutsukake, CEO of Maui Co., Ltd., Engaged in Education, Investment, and Franchise Operation
Recently, Yoshikazu Kutsukake, who engages in investment-type franchise businesses as the CEO of Maui Co., Ltd., participated in a fitting experience of a vintage watch (commonly known as the Nobunaga Daytona).
Mr. Kutsukake is a graduate of Keio Senior High School and the Keio University Baseball Club. At Toyota Motor Corporation, he played a key role in industrial league baseball and served as the cleanup hitter for the Japan national team in industrial league baseball. During his active career, he won numerous titles such as the Best Nine, RBI King, and Home Run King, leaving a solid track record. After retiring, he went through various careers including sales, business development, and baseball team management, before establishing Maui Co., Ltd. in 2024.
The company operates with the mission of 'becoming a group that leaves value to society', expanding its business centered on investment-type franchise operations. They offer multiple services, including operating the headquarters for the 'Miyauchi Juku' tutoring school, supporting investment-type franchise headquarters, sales support, and running the membership community 'Maui Owners'.
One of the company's characteristics is having experience as both 'headquarters' and 'franchise owner' internally. Based on their own investment and operational track record, they provide franchise support while verifying profitability and operational models on an experience basis. They also join and operate multiple franchises themselves, sharing practical knowledge gained through investing in and operating various business types such as eyebrow salons and after-school day services.
In recent years, a feature of the company has been proposing asset building and business succession from the perspective of 'the owner running their own business', going beyond mere franchise participation support. Utilizing the knowledge gained by actually running operations in-house, they build business models based on practical experience from both operational and profitability aspects.
During this fitting experience, it became an opportunity to re-evaluate concepts such as the historicity and rarity of vintage watches, and the value of 'being passed down for a long time', from the unique perspective of Mr. Kutsukake, who has built a career in both sports and business over many years.
Cross One Co., Ltd. will continue to promote the appeal, rarity, and stories of vintage watches through dialogues and experience projects with managers and entrepreneurs who possess unique achievements and values in various industries. The company will also work to popularize vintage watch culture as products that are 'loved for a long time and pass on value'.
■ TimeShelf: Background of Adding New Products
TimeShelf has been operating as a service that allows users to 'enjoy through use' rather than 'own' vintage watches.
The company has been continuously adding to the number of watches and brands it handles, expanding the choices available to users.
■ TimeShelf: Overview of Newly Added Products
The newly added models are as follows:
- DIESEL DZ4070
Features a white-based dial combined with a GMT display and a bezel with city names. Equipped with a gray rubber strap, this model is easy to match with casual settings.
- DIESEL DZ1167
A sporty model combining a black dial and a green strap. With its prominent case design and highly visible indexes, this piece can be widely enjoyed from daily use to acting as a fashion accent.
- GENOVA DE LUXE WATERPROOF ANTIMAGNETIC
A model with a classical atmosphere, characterized by a rounded case and a deep-colored dial. It has a unique design not found in current products, allowing users to enjoy the distinct vibe of vintage items.
With the addition of these new products, TimeShelf has expanded its lineup to allow users to experience watches of various tastes, such as casual, sporty, and classic. Users can select models according to the wearing occasion and their preferences, making it possible to enjoy vintage watches more closely.
The company will continue to further expand the models it handles and widely promote the appeal of vintage watch culture.
■ Fitting Experience by Yoshikazu Kutsukake, CEO of Maui Co., Ltd., Engaged in Education, Investment, and Franchise Operation
Recently, Yoshikazu Kutsukake, who engages in investment-type franchise businesses as the CEO of Maui Co., Ltd., participated in a fitting experience of a vintage watch (commonly known as the Nobunaga Daytona).
Mr. Kutsukake is a graduate of Keio Senior High School and the Keio University Baseball Club. At Toyota Motor Corporation, he played a key role in industrial league baseball and served as the cleanup hitter for the Japan national team in industrial league baseball. During his active career, he won numerous titles such as the Best Nine, RBI King, and Home Run King, leaving a solid track record. After retiring, he went through various careers including sales, business development, and baseball team management, before establishing Maui Co., Ltd. in 2024.
The company operates with the mission of 'becoming a group that leaves value to society', expanding its business centered on investment-type franchise operations. They offer multiple services, including operating the headquarters for the 'Miyauchi Juku' tutoring school, supporting investment-type franchise headquarters, sales support, and running the membership community 'Maui Owners'.
One of the company's characteristics is having experience as both 'headquarters' and 'franchise owner' internally. Based on their own investment and operational track record, they provide franchise support while verifying profitability and operational models on an experience basis. They also join and operate multiple franchises themselves, sharing practical knowledge gained through investing in and operating various business types such as eyebrow salons and after-school day services.
In recent years, a feature of the company has been proposing asset building and business succession from the perspective of 'the owner running their own business', going beyond mere franchise participation support. Utilizing the knowledge gained by actually running operations in-house, they build business models based on practical experience from both operational and profitability aspects.
During this fitting experience, it became an opportunity to re-evaluate concepts such as the historicity and rarity of vintage watches, and the value of 'being passed down for a long time', from the unique perspective of Mr. Kutsukake, who has built a career in both sports and business over many years.
Cross One Co., Ltd. will continue to promote the appeal, rarity, and stories of vintage watches through dialogues and experience projects with managers and entrepreneurs who possess unique achievements and values in various industries. The company will also work to popularize vintage watch culture as products that are 'loved for a long time and pass on value'.
FAQ
What is TimeShelf?
It is a vintage watch rental service provided by Cross One Co., Ltd.
What watches were newly added to TimeShelf?
Two models from DIESEL and one model from GENOVA were newly added.
Who is Yoshikazu Kutsukake?
He is the CEO of Maui Co., Ltd., who participated in a vintage watch fitting experience with TimeShelf.