Watch Rental Service "TimeShelf" Exceeds 1,000 Instagram Followers — Strengthens Dissemination of Experiential Value Centered on SNS; Mr. Katsuhito Itabashi, FC Store Development Manager at Gear Co., Ltd., Wears the "Nobunaga Daytona"

Cross One Co., Ltd. (Representative Director: Zen Shinagawa / Headquarters: Toshima-ku, Tokyo) announces that the official Instagram account for its vintage watch rental service "TimeShelf" has surpassed 1,000 followers.

Up until now, TimeShelf has redefined vintage watches from "luxury of ownership" to "luxury of experience," striving to provide value that can only be obtained by actually wearing them.

As part of this initiative, the official Instagram account visually communicates the appeal of vintage watches, their background stories, and the impression they make when worn, consistently gaining support from users both domestically and internationally.

With this milestone of surpassing 1,000 followers, we will further strengthen information dissemination through SNS and promote the creation of new value and community building based on the wearing experience.

Disseminating the Appeal of Our Watches on SNS

On TimeShelf's official Instagram account, we disseminate the real experiential value through actual wearing scenes, in addition to the aesthetic beauty and historical background of vintage watches.

By delivering elements such as "solidity," "presence," and "patina from aging" – which cannot be fully conveyed on conventional e-commerce sites – as visual content, we provide value as "experiential content" that goes beyond mere product introduction.

Furthermore, responses from not only domestic but also international users are increasing, indicating that the appeal of vintage watches is attracting global interest.

Going forward, in addition to further enriching post content, we will strengthen the linkage with the wearing experience to expand user touchpoints and enhance brand value.

TimeShelf

Mr. Katsuhito Itabashi, FC Store Development Manager at Gear Co., Ltd., Wears the "Nobunaga Daytona"

This time, Mr. Katsuhito Itabashi, who is responsible for iSap FC development at Gear Co., Ltd., experienced wearing the ROLEX Ref.6263 / Ser.6412345 (commonly known as "Nobunaga Daytona").

The iPhone repair service "iSap," which he is involved with, is currently the industry's No. 1 iPhone repair service, operating 280 FC stores nationwide...