Bike King to Sponsor EXILE THE SECOND LIVE TOUR 2026 "PERFECT YEAR BEST ~Born To Be Wild~"

Bike King & Co., Ltd. (CEO: Atsushi Sawa, Headquarters: Setagaya-ku, Tokyo, Securities Code: 3377, hereinafter referred to as "the Company"), which upholds the corporate philosophy of "breaking common sense and creating new value and excitement" and aims to be a "lifelong partner in motorcycle life," will sponsor the national tour "EXILE THE SECOND LIVE TOUR 2026 "PERFECT YEAR BEST ~Born To Be Wild~"" by the popular dance and vocal group "EXILE THE SECOND" developed by LDH JAPAN Inc.

According to the "Statistics on Driver's Licenses" published by the National Police Agency, the proportion of men among current motorcycle license holders at the end of 2024 is approximately 90%, indicating a male-dominated structure. Furthermore, due to the declining birthrate, aging population, and young people's disinterest in vehicles, the average age of license holders continues to rise.

While these trends pose challenges that could lead to a decrease in the rider population in the future, there are also positive signs. Since the spread of the novel coronavirus, the number of women obtaining motorcycle licenses annually has increased by +40.7% (approximately 13,000 cases per year) over the six years up to 2024. The proportion of women among those obtaining motorcycle licenses annually has expanded by 3.7 percentage points, indicating a growing desire among women to obtain motorcycle licenses.

Against this backdrop, by sponsoring this tour, which attracts a wide range of female fans, the Company hopes to create opportunities for women who have had little contact with motorcycles to become interested in them, thereby contributing to the creation of a new rider demographic.

Specific initiatives for this sponsorship will be announced sequentially on the official social media accounts of both parties.

*1 Current motorcycle license holders refers to the total number of individuals holding a regular or large motorcycle license at the end of the year. If an individual holds multiple licenses, they are counted in each license category and summed.

*2 Annual motorcycle license acquisition refers to the total number of regular or large motorcycle licenses newly issued in that year. This is the sum of new acquisitions and concurrent acquisitions; renewals and reissues are not included. (Source) Statistics on Driver's Licenses, National Police Agency

Annual motorcycle license acquisition by women increased by +40.7% in 6 years, with expectations for the future

According to the National Police Agency's Statistics on Driver's Licenses, the number of women acquiring motorcycle licenses annually increased from 31,842 cases in 2018 to 44,801 cases in 2024, a +40.7% increase. In contrast, the number of men acquiring motorcycle licenses annually during the same period increased by only +5.6 percentage points. The proportion of women among those acquiring motorcycle licenses annually expanded from 13.5% in 2018 to 17.2% in 2024, a +3.7 percentage point increase.

This suggests that in recent years, women have shown a higher willingness to obtain motorcycle licenses than men. If this trend strengthens, it is possible that women could compensate for the decline in the rider population due to aging in the future.

A particularly large increase in annual motorcycle license acquisition among women in their 20s

For women in their 20s, the number of annual motorcycle license acquisitions increased from 12,757 cases in 2018 to 18,335 cases in 2024, a +43.7% increase over six years. This increase of 5,578 cases annually is particularly significant compared to other age groups. The rising willingness of young people, not just older individuals, to obtain motorcycle licenses is a positive factor for the future composition of the rider population.

【Growth in Annual Motorcycle License Acquisition (by Women's Age Group)】

Comparison of Population and Gender Ratio in Current Motorcycle License Holders (2024)

While the proportion of women among new regular and large motorcycle license acquisitions has been increasing in recent years, the proportion of women among current motorcycle license holders remains at 10.7%. Considering that women constitute 51.3% of the total population, there is still significant room for expansion in the female rider market.

Goals of this Sponsorship

Looking at the attendee demographics for this tour featuring "EXILE THE SECOND," women account for 93.19%. Notably, there is a tendency for a high number of attendees in their late 20s and 50s, which shares characteristics with the age groups showing a noticeable increase in annual motorcycle license acquisition in recent years. In addition, some of the performing members hold motorcycle licenses. Therefore, the Company views this tour as an effective platform to convey the appeal of motorcycles to women who have had limited exposure to them, aiming not to directly promote license acquisition or vehicle purchases, but rather to provide an initial opportunity for them to "become interested in motorcycles."

【Growth in Annual Motorcycle License Acquisition (by Women's Age Group)】

The Company believes it is important to not only provide services such as buying, selling, and maintaining motorcycles but also to convey the appeal of motorcycle culture to new demographics and to increase the number of riders. We will strive to support the future rider population and contribute to the development of the motorcycle industry.

EXILE THE SECOND LIVE TOUR 2026 Overview

EXILE THE SECOND is a dance and vocal group that continues to deliver its unique entertainment while inheriting the spirit of EXILE. This tour will be held in various locations across the country, with many fans expected to attend.

Tour Name

EXILE THE SECOND LIVE TOUR 2026 "PERFECT YEAR BEST ~Born To Be Wild~"

Period

June 20, 2026 (Sat) - September 27, 2026 (Sun)

Cities

June 20 (Sat) [Shizuoka Performance] Ecopa Arena

August 29 (Sat), 30 (Sun) [Chiba Performance] Lala Arena Tokyo Bay

September 26 (Sat), 27 (Sun) [Osaka Performance] Osaka-Jo Hall

Organizer

LDH JAPAN Inc.

Official Website

https://www.ldh-liveschedule.jp/sys/tour/39185/

About Bike King

Bike King & Co., Ltd. was founded in September 1994. Its core business is the purchase and sale of used motorcycles, with stores nationwide. It also provides comprehensive support for motorcycle life, including maintenance, parts sales, and rentals. In recent years, the company has expanded its business domain beyond motorcycles to a wider range of mobility-related businesses, including electric mobility.

<Company Profile>

Company Name

Bike King & Co., Ltd.

Listed Market

Tokyo Stock Exchange Standard Market (Securities Code: 3377)

Representative

Atsushi Sawa, Representative Director, CEO

Location

3-15-4 Wakabayashi, Setagaya-ku, Tokyo

Established

September 1998 (Founded September 1994)

Capital

590 million yen (as of the end of November 2025)

Business Description

A life design company beyond motorcycle life, offering all services related to motorcycle life and related businesses.

URL

https://www.8190.co.jp/