Nippon TV x 4MEEE's Beauty Brand 'iYON' Launches New Product 'Sheer White Cream' on April 3rd

4MEEE Co., Ltd. (Location: Shinjuku-ku, Tokyo; Representative Director: Kazuya Oku), a group company of Interspace Co., Ltd., which operates performance marketing and media businesses, and also operates the women's web media '4MEEE', will launch the new product 'iYON Sheer White Cream' on Friday, April 3, 2026, from the beauty brand 'iYON', which is jointly developed with Nippon Television Network Corporation's retail business 'Nittele Pochele'.

iYON Sheer White Cream is a quasi-drug whitening serum (quasi-drug) containing 5 active ingredients. The brand's concept is 'In-bath protection, and beyond.' It was developed as an item proposing 'proactive night care' as part of the nighttime skincare routine following in-bath care.

A feature of this product is that it focuses not only on the functional value of whitening*2, but also on firmness and moisture. Furthermore, it adopts a 5-free formula*1, considering those with sensitive skin. It is proposed as an item that brings both the feeling of skin improvement and a positive mood during nighttime skincare.

About the New Product 'iYON Sheer White Cream'

iYON Sheer White Cream is a whitening*2 serum that arrived at the answer of '5 types' [of ingredients]. Based on the concept of 'not letting dark spot seeds form, not letting them be transported, and not letting them be received,' it is an intensive care item focused on nighttime skin. As its copy, 'Premium Sheer White Cream that switches me into a good mood,' suggests, it aims to be more than just skincare, but something that positively shifts daily feelings.

It also adopts a 5D Clear Veil*3 formula*4 incorporating moisturizing ingredients. In addition to whitening*2 care, it is designed with firmness and moisture in mind, providing comprehensive care for nighttime skin. An airless pump is used for the container, making it easy to use cleanly until the very end.

Product Features

1. 'Night Whitening Care' led by 5 active ingredients

   This product is a nighttime quasi-drug whitening serum formulated with 5 active ingredients. Vitamin C 2-glucoside and arbutin are included as ingredients that suppress melanin production. Furthermore, by combining tranexamic acid, dipotassium glycyrrhizate, etc., it is designed to address acne and skin roughness. It is a formula that multi-dimensionally addresses skin concerns during nighttime care.

2. '5D Clear Veil*3 Formula*4' that considers both firmness and moisture
   To comprehensively improve skin condition, not just whitening*2, it contains moisturizing ingredients such as sodium hyaluronate-2, concentrated glycerin, succinyl atelocollagen solution, hydrolyzed royal jelly protein solution, and sugar squalane. Based on the concept of moisturizing with clear water, it has been finished as a formula that provides firmness and moisture.

3. 5-free formula*1, considering those with sensitive skin

   Because it is used daily, we were particular about the formulation design. It adopts a 5-free formula: paraben-free, mineral oil-free, synthetic fragrance-free, coloring-free, and alcohol-free. While considering those with sensitive skin, we pursued a comfortable feeling of use that can be continued.

4. Clean specifications that are easy to incorporate into night care

   iYON Sheer White Cream uses an airless pump for its container so that it can be easily incorporated into a nighttime routine. The fact that it is easy to pick up every day and hygienic to use until the very end is one of the points that supports continued use.

Now available on Amazon and more!

https://amzn.asia/d/04j5ojr5

What is iYON?

iYON is a beauty brand born from the collaboration between Nippon TV's retail business 'Nittele Pochele' and the web media '4MEEE', which specializes in marketing to women in their 20s and 30s. Starting from the real voices of women gathered on the media, we seriously considered 'what is truly needed in a modern world overflowing with information?' and deliver only the products we arrived at.

■iYON Brand Site

https://iyon.4meee.com/

＜Official SNS Accounts＞

Instagram：https://www.instagram.com/iyon_4_official/

X：https://x.com/iYON_4_official

■Nittele Pochele

https://shop.ntv.co.jp/

■4MEEE

https://4meee.com/

A women's media full of information to become cuter, covering fashion, beauty, romance, lifestyle, and more. It delivers trend articles that can be used immediately, and can be easily checked anytime on the web/app from a smartphone.

＜Official SNS Accounts＞

Instagram：https://www.instagram.com/4meee_com/

https://www.instagram.com/4meee_cosme/

X：https://twitter.com/4meee_com

TikTok：https://www.tiktok.com/@4meee_cosme

Facebook：https://www.facebook.com/4meeecom/

Annotations

*1 Paraben-free, mineral oil-free, synthetic fragrance-free, coloring-free, alcohol-free

*2 Suppresses melanin production, prevents spots and freckles

*3 Image of moisturizing with clear water

*4 A formula containing sodium hyaluronate-2, concentrated glycerin, succinyl atelocollagen solution, hydrolyzed royal jelly protein solution, and sugar squalane as moisturizing ingredients