Aroma Bloom Officially Launches on China's JD Worldwide, Attracts Over 160,000 Viewers in Special Live Stream, Expands Brand Awareness and Sales Channels Across Asia

4CS Holdings Co., Ltd. (Headquarters: Chuo-ku, Fukuoka; President & CEO: Hiroyuki Matsuno; TSE Standard Market Code: 3726), a company engaged in businesses and services related to beauty, health, and wellness, has officially launched its aromatherapy brand "Aroma Bloom" on JD Worldwide, China's largest cross-border e-commerce marketplace, and has begun full-scale promotion and sales activities in the Chinese market.

Targeting Chinese consumers who actively follow the latest trends via social media and live commerce, the company will implement an integrated online-offline media strategy to enhance brand awareness and establish robust sales channels.

Products Offered

Under the concept of "Scent, Bloom, Everyday," Aroma Bloom offers a wide range of aromatherapy products, including 55 types of essential oils, diffusers, body creams, and more.

The essential oils feature carefully selected popular scents, and the brand also offers user-friendly aromatherapy diffusers to make enjoying fragrances accessible.

The flagship product for the Chinese market launch is the "Metax Aromatic Lotion," a co-developed product with Phiten Co., Ltd., a leading body care company. Launched in February 2024, this product sold out within just 60 days and continues to enjoy strong popularity and high repeat purchase rates in Japan.

Notably, the "Metax Aromatic Lotion" has been selected as a spotlighted product in JD Worldwide's "100 Billion Yuan, 1,000 Brands – New Growth Initiative," a project aiming to boost sales by 10 billion RMB for 1,000 overseas brands over three years.

Online Promotion

With the official launch on JD Worldwide, the brand is conducting product promotions through the platform's official social media accounts on RED (Xiaohongshu), Weibo, and WeChat, including posting campaigns and lucky draw events. Additionally, Aroma Bloom has participated in the broadcast program "Discovering Global New Products" and hosted live commerce sessions with popular influencers.

The special live stream on June 29 (Monday) reached 165,000 viewers within one hour, demonstrating strong audience engagement.

Moving forward, the brand will continue regular product introductions through daily "JD Worldwide Live Streaming" broadcasts, alongside targeted advertising.

Offline Promotion

Beyond online channels, Aroma Bloom has also launched sales at physical stores within the next-generation shopping mall "JD MALL." The brand promotes its products to over 100 WeChat member groups to drive foot traffic. Shoppers can experience the scents and textures firsthand, resulting in high customer engagement and strong sales performance.

Additionally, product displays and trial stations have been set up at JD Worldwide's Beijing headquarters, allowing approximately 60,000 employees to freely sample the products.

JD Worldwide has expressed strong expectations, stating, "Our priority is to increase product awareness among as many customers as possible, and we plan to gradually improve market recognition and purchase rates over time."

The brand plans to continue additional promotional activities combining product introductions and lucky draw campaigns via social media to further expand awareness.

Please stay tuned for Aroma Bloom's future developments in the Chinese market.

Sales Channels

- Aroma Bloom Overseas JD Worldwide Flagship Store: https://mall.jd.hk/index-1032795448.html

- JD MALL physical stores

Company Overview: 4CS Holdings Co., Ltd.

Company Name: 4CS Holdings Co., Ltd.

URL: https://www.4cs-holdings.co.jp/

Media Inquiries

Public Relations, 4CS Holdings Co., Ltd.

Email: pr@4cs-holdings.co.jp | TEL: +81-92-720-5460