【Ehime/Matsuyama】SPA P・SPO Kitakaiden Introduces AR Fitness Content 'DIDIM'

SPA P・SPO (Supa Pi Supo) Kitakaiden, operated by Mifuku Holdings Co., Ltd. (Headquarters: Matsuyama, Ehime Prefecture), has introduced DIDIM, an indoor exercise platform utilizing AR (augmented reality) technology, and will host a free trial event on Saturday, June 27, 2026.

DIDIM is an AR-based fitness content that allows users to enjoy physical activity in a game-like format. Participants can experience physical training such as jumping and stepping exercises, brain training including memory games and number/color recognition games, and fitness games in race, versus, or scoring formats.

As the activity is held indoors and unaffected by weather conditions, it is being introduced as a new experiential content accessible to a wide range of generations, from children to adults.

## What is the AR Indoor Exercise Platform 'DIDIM'?

DIDIM is an AR indoor exercise platform that uses projected images on the floor and sensor technology to create an interactive experience where users can have fun while moving their bodies.

By combining exercise with gaming elements, it enables users to stay active while enjoying themselves.

## Main Contents Available for Experience

- Physical Training
- Jumping Exercises
- Step Exercises

- Brain Training
- Memory Games
- Number Recognition Games
- Color Recognition Games

- Fitness Games
- Race-style Games
- Versus-style Games
- Scoring Competitions

## Free Trial Event on June 27

In conjunction with the launch, a trial event for children will be held.

Staff will provide support, allowing first-time users to participate with peace of mind.

## Future Plans for Regular Public Access

Following this trial event, SPA P・SPO Kitakaiden plans to offer regular public access to DIDIM.

In addition to fitness and spa facilities, the venue aims to become a community-friendly space where people can enjoy 'play,' 'exercise,' and 'social interaction.'

## Trial Event Overview

- Date: Saturday, June 27, 2026
- Venue: SPA P・SPO Kitakaiden
- Fee: Free
- Target: Children within the age range eligible for the Kids Park (children capable of independent movement)
- Registration: Not required

### Event Content

- DIDIM Experience
- Safety Briefing
- Various Game Trials

## Highlights of SPA P・SPO Kitakaiden!

SPA P・SPO Kitakaiden is a multifunctional facility equipped with a Kids Park, sauna, hot stone spa, fitness gym, café/study room, and self-esthetics area.

Catering to both children and adults, the facility meets diverse needs including exercise, relaxation, and learning.

With the introduction of DIDIM, the facility aims to enhance its experiential offerings and become an even more accessible destination for the local community.

### Facility Features

- Kids Park
- Sauna
- Hot Stone Spa
- Fitness Gym
- Café / Study Room
- Self-Esthetics

## Store Overview

- Store Name: SPA P・SPO Kitakaiden
- Location: 608-1 Kitakaiden Tsuji, Matsuyama, Ehime Prefecture

### Business Hours

- [Sauna & Hot Stone Spa]
10:00–23:00

- [Kids Park]
10:00–20:00

- [Gym, Self-Esthetics, Café, Study Room]
24 hours

## Company Overview

- Mifuku Holdings Co., Ltd.
- President, P・SPO Company: Kohei Murakami
- Address: 2-1-3 Nakamura, Matsuyama, Ehime Prefecture
- Official Website: https://pspo.jp/
- Instagram: https://www.instagram.com/pspo.ehime
- LINE: https://page.line.me/255qqjnk

### [Inquiries Regarding This Matter]

- Mifuku Holdings Co., Ltd. P・SPO Office
- Address: 23-1 Toida-cho, Matsuyama, Ehime 790-0056, Daino P・SPO24 Toida Store
- Phone Number: 0120-337-217
- Contact: Nakamura