[Matsuyama, Ehime] P-SPO to Open Booth at 'Ehime MUGI BATTLE'

'P-SPO', a fitness brand operated by Sanpuku Holdings Co., Ltd. (Headquarters: Matsuyama City, Ehime Prefecture), will open a booth at the food event 'Ehime MUGI BATTLE,' to be held at the Yasuragi Square in Shiroyama Park, Matsuyama City, on Saturday, May 2 and Sunday, May 3, 2026.

This event is a food festival themed around 'bread' and 'ramen.' Approximately 70 stores, including about 30 bread stores, 7 ramen stores, and kitchen cars, are scheduled to participate. An attendance of approximately 20,000 people is expected over the two days.

P-SPO Booth Details

At the P-SPO booth, the following products will be sold to visitors.

- Bone-in Pork Frank (300 yen / 500 yen) - Rainbow Cotton Candy (Cup) 500 yen

Visitor Benefits (Exclusive to P-SPO Booth)

The P-SPO booth will implement the following promotional benefits for visitors.

- 100 yen discount for following on Instagram (applicable only to 500 yen products) - Receive 1 can of cafe latte by adding the official LINE account - Distribution of exclusive coupons for visitors (Free enrollment fee)

'Ehime MUGI BATTLE' Event Overview

Event Name: Ehime MUGI BATTLE Dates: Saturday, May 2 and Sunday, May 3, 2026 Time: 9:30 AM - 6:30 PM Venue: Yasuragi Square, Shiroyama Park, Matsuyama City Number of Booths: Approximately 70 Expected Attendance: Approximately 20,000 (total over 2 days) Admission Fee: 100 yen

About P-SPO

P-SPO is a 24-hour fitness brand centered in Matsuyama City, Ehime Prefecture. In addition to gyms, it operates multiple services including relaxation and food/beverage, creating facilities that combine daily convenience and enjoyment.

Furthermore, by opening booths at local events and participating in projects, the brand is working to create regional liveliness and expand opportunities for interaction.

Opening a booth at this event is part of these efforts, aimed at creating touchpoints with visitors and contributing to regional revitalization.

Company Overview

Sanpuku Holdings Co., Ltd.

P-SPO Company President: Kohei Murakami

Location: 2-1-3 Nakamura, Matsuyama City, Ehime Prefecture

Official Website: https://pspo.jp/

Instagram: https://www.instagram.com/pspo.ehime

LINE: https://page.line.me/255qqjnk

[Contact for inquiries regarding this matter]

Sanpuku Holdings Co., Ltd. P-SPO Secretariat

Address: 790-0056

Dieno P-SPO24 Doida Store, 23-1 Doida-cho, Matsuyama City, Ehime Prefecture

Phone Number: 0120-337-217

Contact: Nakamura