YELL Co., Ltd. to Exhibit Premium Non-Alcoholic Beverages '1688 & Paris’16' at the 3rd Restaurant Exhibition Grand Marché in Osaka

YELL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Manami Watanabe) is pleased to announce its exhibition of [1688 Grand Rosé, 1688 Grand Blanc, Paris’16 Blanc] at the '3rd Restaurant Exhibition Grand Marché' scheduled for Tuesday, June 16, 2026.

The need for non-alcoholic beverages at hotels and restaurants continues to grow. Within this trend, premium non-alcoholic options are gathering increasing attention. In 2026, '1688' was adopted by the luxury cruise ship 'Asuka III', following its success on 'Asuka II'. It has garnered tremendous support from authenticity-seekers and high-end demographics, being utilized in established restaurants, luxury hotels, and luxury jewelry brand events.

At this upcoming exhibition, we look forward to providing an opportunity for many food service and restaurant professionals to directly experience its quality. We hope it will be utilized as a product that simultaneously boosts average customer spend and the quality of hospitality, especially targeting the peak summer season and the continuously expanding inbound tourism demand. We sincerely look forward to welcoming you at our booth.

[1688 & Paris’16 Lineup]
From left: 1688 Grand Rosé, 1688 Grand Blanc / 750ml Suggested Retail Price ¥5,292 (Tax Included); Paris’16 Blanc / 750ml Suggested Retail Price ¥3,888 (Tax Included)

▶︎ 1688 Introduction Video: https://youtu.be/MxM_UOpUSe8

<3rd Restaurant Exhibition Grand Marché - Exhibition Overview>

Venue: Osaka Merchandise Mart Building (OMM Building)
Date & Time: Tuesday, June 16, 2026, 10:00–17:00 (Registration closes at 16:30)
Booth Number: G-18
** A gift of "French non-alcoholic 1688 200ml & Taiwanese premium honey vinegar Honey Bevi 30ml" will be given to the first 50 visitors!

* Pre-registration is required to attend.
For details, please check the official website of the 3rd Restaurant Exhibition GRAND MARCHÉ 2026.
https://gm-expo.jp/

[The Increasing Need for "Premium Non-Alcoholic Beverages" in the Restaurant Industry]

In recent years, in addition to those who "cannot drink," the number of people who intentionally "choose not to drink (sober curious)" has been rapidly increasing. Consequently, the non-alcoholic menus in restaurants have clearly polarized into "affordable price ranges" and "premium-oriented" options.

Born in such an era, "1688" boasts 0.00% alcohol by volume (unfermented, additive-free), yet from the moment it is poured into a champagne glass, it produces beautiful effervescence and an elegant presence, creating a luxurious time that rivals sitting next to someone enjoying alcohol. Its track record of being continually chosen at premier hospitality venues nationwide speaks to its quality.

"1688" is not merely a substitute for alcohol. It is a non-alcoholic beverage for special moments, fitting for high-priced pairing courses and special toasts.

[The Need for the "Finest Glass" Demanded Exclusively in Osaka, the Capital of Food]

Osaka, the capital of food famously known as the city of "Kuidaore" (eating oneself to ruin), attracts many gastronomes from both domestic and international locations. In this area lined with top-class Kappo dining, French restaurants, and luxury hotels, there is an exceptionally high interest in "authentic non-alcoholic beverages" that match the quality of the cuisine, cultivating unique needs not found in other regions.

It is exactly to these Osaka restaurants with their discerning eyes that we wish to deliver "1688," clad in refined French esprit, and its sister brand "Paris'16." From the first glass of a toast to during the meal, it is a new option that simultaneously achieves improved customer satisfaction and increased average spend.

[An Event Featuring Masaharu Oka, Honorary Advisor to the Japan Sommelier Association!]

On the day of the event, a special program by Masaharu Oka, one of Japan's representative sommeliers, will be available. It is a valuable opportunity to hear deeply about the world of wine from a professional perspective from Mr. Oka, who is active as a Master Sommelier at the Rihga Royal Hotel.

In the book "Oka's Know-it-all Wine Cram School - 80 Lessons to Make Wine More Enjoyable if You Know Them," supervised by Mr. Oka, our "1688" is introduced in the section on non-alcoholic wines. His words, "To think there was such an elegant drink around 1688," eloquently illustrate the dignity of this glass.

[A Popular Best-Seller for Corporate Gifts]

Gifts given at the delivery of luxury cars, presents for clients at high-end aesthetic salons, souvenirs for brand press parties—. Chosen for such special occasions is the elegantly boxed [1688 Grand Rosé, 1688 Grand Blanc, Paris’16 Blanc].