10 Inc. (Headquarters: Tokyo, Representative Director & CEO: Takanori Sato, hereinafter "10 Inc.") announces that it plans to launch "TETRA Square™," a new co-creation platform that integrates research and SNS mechanisms, in April 2026.

TETRA Square™ is an unprecedented research infrastructure aimed at fostering co-creation of value through flat connections and dialogue among companies, consumers, and consultants.

Background: The Reality of Research Participation Being a "Burden" In conventional research methods, answering surveys and interviews tends to be perceived as "work," making it difficult to generate active engagement and continuous participation from consumers. As a result, companies struggle to obtain insights with sufficient context, leading to limitations in the persuasiveness of their decision-making.

10 Inc. conceived a "research platform where participation itself becomes a valuable experience" to address this issue.

What is TETRA Square™? TETRA Square™ is a co-creation research platform that incorporates SNS UI/UX.

It features: - Closed design without displaying advertisements - Posting, dialogue, and empathy on a timeline - Community structure where participants connect with each other - Real-time viewing of survey results that one has participated in

10 Inc. positions this as a "slow SNS."

Consumers can naturally share opinions and experiences as an extension of their daily lives, and companies can continuously obtain contextualized insights that are not transient.

Towards a Foundation for Social Implementation of "Value Co-creation Research" TETRA Square™ is the core platform for the social implementation of "Value Co-creation Research" advocated by 10 Inc.

Companies can welcome consumers not merely as research subjects but as partners involved in decision-making, and together envision future options.

In the future, the aim is to grow into a co-creation community of tens of thousands of people, and it is envisioned for use in a wide range of areas such as marketing, new business development, and brand building.

Future Developments 10 Inc. will evolve TETRA Square™ into a co-creation infrastructure that advances decision-making through the following:

- Collaboration with qualitative analysis AI "Nullo AI Studio" - Advancement of multimodal research - Further expansion to decision-making support

Company Name: 10 Inc. / 10INC Head Office Location: Space M B111, 1-30-15 Higashinakano, Nakano-ku, Tokyo Representative: Takanori Sato, Representative Director Established: May 14, 2018 URL: https://10inc.co.jp/

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  • Source: PR TIMES
  • Category: product_launch