The Biggest Factor of Stress in New Lifestyles is "Human Relationships" [10 Inc. Independent Survey]
A survey by 10 Inc. revealed that the biggest stressor for people starting new lifestyles is human relationships, with 52% experiencing medium to high stress levels. Approximately 41% reported feeling loneliness, and about one in six had no one to consult with. The study suggests that the process of building new relationships itself can be a significant psychological burden.
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- 📰 Published: April 2, 2026 at 19:48
- 🔍 Collected: April 2, 2026 at 14:01
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10 Inc. (Headquarters: Nakano-ku, Tokyo; Representative Director: Takanori Sato; hereinafter 10 Inc.) conducted a "Survey on the Reality of New Lifestyles" targeting its consumer online community "torio café" (288 members).
As the new fiscal year begins today and many people adapt to new environments, this survey revealed the reality of stress and the spread of loneliness in new lifestyles.
Furthermore, the analysis of free responses and verbal data obtained from the survey employs 10 Inc.'s original AI analysis agent "Nullo AI Studio," which has been trained on the thinking methods practiced by skilled researchers.
Survey Results
■ Stress in New Lifestyles Concentrated at Medium to High Levels
When asked about their stress levels (on a 10-point scale) in new lifestyles, 52% of respondents answered "6 to 8 points," indicating that a majority of people experience medium to high levels of stress.
This suggests that new lifestyles are accompanied by a certain psychological burden for many people.
■ The Biggest Factor of Stress is "Human Relationships"
The most common factor causing stress in new lifestyles was "new human relationships" (59%).
Furthermore, "new human relationships" (43%) also ranked first as "what causes the most stress," significantly surpassing other factors.
This indicates that the main cause of stress in new lifestyles is "human relationships."
In addition, specific mentions of stress indicate that the sources of stress associated with new lifestyles are diverse, including rebuilding interpersonal relationships, adapting to unfamiliar environments, and work-related pressure. Many respondents expend significant mental energy on building trust in new communities and adapting to unfamiliar work environments.
■ Approximately 40% Report Feeling "Lonely"
On the other hand, regarding loneliness in new lifestyles, 41% in total reported feeling lonely, with "often" (7%) and "sometimes" (34%).
Furthermore, it was confirmed that 17% answered "no one" when asked about someone they could consult with about their worries, meaning approximately one in six people have no one to talk to. While human relationships are a major cause of stress, a certain number of people also experience loneliness. This suggests that the process of building relationships in a new environment itself may be a psychological burden.
■ Approximately One in Four People Experience a Gap in New Lifestyles
When asked how their new lifestyle compared to their expectations, 23% answered "harder than expected," while 63% said "as expected." This means approximately one in four people found it "harder than expected."
This psychological gap regarding environmental changes is also considered a factor that amplifies stress and loneliness.
■ Summary: The Challenge of New Lifestyles is "Relationships," Not "Tasks"
The challenge of new lifestyles revealed by this survey is not merely adapting to tasks, but rather the "quality of relationships."
In new environments, it became clear that in addition to aspects such as "understanding tasks" and "acquiring skills," "building human relationships where one can feel secure" is important.
For companies and organizations, onboarding measures are required not only in terms of tasks but also in terms of designing support for psychological safety and relationship building.
Moving forward, we will continue to disseminate insights that lead to decision-making and value creation through MROC surveys that deeply capture consumer insights.
[Survey Overview]
Survey Name: Survey on the Reality of New Lifestyles
Survey Sponsor: 10 Inc. (Independent Survey)
Survey Method: Online Community Survey (MROC)
Target Audience: 288 men and women aged 20-69 nationwide
Survey Period: March 18 (Wed) - March 24 (Tue), 2026
*If you reprint the results of this survey, please include "Source: 10 Inc. (https://10inc.co.jp/)".
▶For deeper insights from researchers on the survey results, please see the 10Inc. Column.
▶For inquiries regarding the survey, click here.
▶For MROC, click here.
■ About 10 Inc.
10 Inc. is a consulting firm that supports co-creation of value between companies and consumers, with research as its core. Our co-creation research "MROC" boasts a top-class track record in Japan.
Experts in research, branding, marketing, and design collaborate to provide end-to-end support from insight discovery to strategy formulation and implementation.
[Contact Us]
Please contact us if you are considering exploring or building challenges.
10 Inc.: https://10inc.co.jp/contact/
Company Name: 10 Inc. / 10 Inc.
Head Office Location: Space M B111, 1-30-15 Higashinakano, Nakano-ku, Tokyo
Representative: Takanori Sato, Representative Director
Established: May 14, 2018
URL: https://10inc.co.jp/
As the new fiscal year begins today and many people adapt to new environments, this survey revealed the reality of stress and the spread of loneliness in new lifestyles.
Furthermore, the analysis of free responses and verbal data obtained from the survey employs 10 Inc.'s original AI analysis agent "Nullo AI Studio," which has been trained on the thinking methods practiced by skilled researchers.
Survey Results
■ Stress in New Lifestyles Concentrated at Medium to High Levels
When asked about their stress levels (on a 10-point scale) in new lifestyles, 52% of respondents answered "6 to 8 points," indicating that a majority of people experience medium to high levels of stress.
This suggests that new lifestyles are accompanied by a certain psychological burden for many people.
■ The Biggest Factor of Stress is "Human Relationships"
The most common factor causing stress in new lifestyles was "new human relationships" (59%).
Furthermore, "new human relationships" (43%) also ranked first as "what causes the most stress," significantly surpassing other factors.
This indicates that the main cause of stress in new lifestyles is "human relationships."
In addition, specific mentions of stress indicate that the sources of stress associated with new lifestyles are diverse, including rebuilding interpersonal relationships, adapting to unfamiliar environments, and work-related pressure. Many respondents expend significant mental energy on building trust in new communities and adapting to unfamiliar work environments.
■ Approximately 40% Report Feeling "Lonely"
On the other hand, regarding loneliness in new lifestyles, 41% in total reported feeling lonely, with "often" (7%) and "sometimes" (34%).
Furthermore, it was confirmed that 17% answered "no one" when asked about someone they could consult with about their worries, meaning approximately one in six people have no one to talk to. While human relationships are a major cause of stress, a certain number of people also experience loneliness. This suggests that the process of building relationships in a new environment itself may be a psychological burden.
■ Approximately One in Four People Experience a Gap in New Lifestyles
When asked how their new lifestyle compared to their expectations, 23% answered "harder than expected," while 63% said "as expected." This means approximately one in four people found it "harder than expected."
This psychological gap regarding environmental changes is also considered a factor that amplifies stress and loneliness.
■ Summary: The Challenge of New Lifestyles is "Relationships," Not "Tasks"
The challenge of new lifestyles revealed by this survey is not merely adapting to tasks, but rather the "quality of relationships."
In new environments, it became clear that in addition to aspects such as "understanding tasks" and "acquiring skills," "building human relationships where one can feel secure" is important.
For companies and organizations, onboarding measures are required not only in terms of tasks but also in terms of designing support for psychological safety and relationship building.
Moving forward, we will continue to disseminate insights that lead to decision-making and value creation through MROC surveys that deeply capture consumer insights.
[Survey Overview]
Survey Name: Survey on the Reality of New Lifestyles
Survey Sponsor: 10 Inc. (Independent Survey)
Survey Method: Online Community Survey (MROC)
Target Audience: 288 men and women aged 20-69 nationwide
Survey Period: March 18 (Wed) - March 24 (Tue), 2026
*If you reprint the results of this survey, please include "Source: 10 Inc. (https://10inc.co.jp/)".
▶For deeper insights from researchers on the survey results, please see the 10Inc. Column.
▶For inquiries regarding the survey, click here.
▶For MROC, click here.
■ About 10 Inc.
10 Inc. is a consulting firm that supports co-creation of value between companies and consumers, with research as its core. Our co-creation research "MROC" boasts a top-class track record in Japan.
Experts in research, branding, marketing, and design collaborate to provide end-to-end support from insight discovery to strategy formulation and implementation.
[Contact Us]
Please contact us if you are considering exploring or building challenges.
10 Inc.: https://10inc.co.jp/contact/
Company Name: 10 Inc. / 10 Inc.
Head Office Location: Space M B111, 1-30-15 Higashinakano, Nakano-ku, Tokyo
Representative: Takanori Sato, Representative Director
Established: May 14, 2018
URL: https://10inc.co.jp/