100 Inc. to Host Free Webinar on the Theme 'From SEO to AEO': Content Strategies Preferred by Generative AI and How to Utilize HubSpot's AEO Features

100 Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Kei Tamura; hereinafter '100'), which provides implementation and operation support for HubSpot Smart CRM™ and AI-driven business automation support, will hold a free online webinar titled 'From SEO to AEO: Content Strategies 'Chosen' by Generative AI and How to Utilize HubSpot's AEO Features' on Thursday, June 11, 2026.

Entering an Era Where SEO Alone is No Longer Enough

With the expansion of search experiences incorporating generative AI, such as ChatGPT, Gemini, Perplexity, and Google's AI Overviews, the premise of B2B marketing is shaking significantly. Recent studies show that for queries where generative AI summaries appear in search results, the organic click-through rate drops by a maximum of 34.5%, and 'zero-click searches'—where users complete their search without visiting a site—now account for over 60% of all searches.

On the other hand, data also shows that brands cited by AI have a 35% higher organic click-through rate and a 91% higher ad click-through rate compared to brands that are not. In addition to traditional SEO for improving search rankings, the perspective of AEO (Answer Engine Optimization)—'how to design and publish content that AI chooses and cites'—is becoming a prerequisite for future business growth.

HubSpot Announces New Product 'HubSpot AEO'

In response to these changes in search structures, HubSpot announced its new product 'HubSpot AEO' on April 14, 2026. The main features of HubSpot AEO are as follows:

Brand Visibility Score: Visualizes the extent to which your brand is cited and mentioned on answer engines like ChatGPT and Gemini.

Competitor Comparison: Compares share of voice with competitors to understand your positioning in AI searches.

Citation Analysis: Identifies the information sources AI is referencing and analyzes which content/media are cited most.

Prompts: Provides recommendations for improvement.

CRM Data Integration: In the embedded version for Marketing Hub Pro/Enterprise, it predicts prompts that actual customers are likely to input into LLMs based on customer data in your CRM.

According to HubSpot's announcement, while their customers' organic traffic has decreased by 27% year-over-year, customers using the HubSpot AEO beta have seen a 20% increase in referral traffic via AI. Adapting to AI search is no longer a 'future theme' but is increasingly positioned as an initiative that must be undertaken now.

About this Webinar

In this webinar, after organizing the structural changes in the search experience, we will explain the basic principles of AEO and specific implementation steps utilizing HubSpot features, including HubSpot AEO, along with the insights of 100, a HubSpot Elite Partner.

Webinar Agenda

From SEO to AEO. The dramatic change in search experience Principles of 'content creation' chosen by AI Practical techniques for HubSpot × AEO HubSpot AEO update information (Spring Spotlight 2026) Q&A session

Recommended for:

Professionals in charge of SEO/content marketing and marketing leaders Those already utilizing HubSpot and considering their next move for the AI era Executives, CMOs, and those involved in decision-making for overall marketing strategies Those considering the implementation of MA (Marketing Automation)

Webinar Overview

Title: From SEO to AEO: Content Strategies 'Chosen' by Generative AI and How to Utilize HubSpot's AEO Features Date and Time: Thursday, June 11, 2026, 14:00-14:45 Archive Distribution: Tuesday, June 16, 2026, 13:00-13:45; Thursday, June 18, 2026, 11:00-11:45 Distribution: Live stream / Archive stream Format: Online (Zoom) Participation Fee: Free Host: 100 Inc. (Hundred)

Please apply via the form on the special page below: https://www.100inc.co.jp/202606-aeo

Speaker Introduction

100 Inc., CEO Kei Tamura

Founded 24-7 Inc. (currently DX Delight) as a web production company in 2005. Started the HubSpot partner business in 2012, transferred all shares to Lovable Marketing Group Inc. in 2018, and resigned as representative. Founded 100 Inc. (Hundred) in 2018, and has been providing marketing and sales processes utilizing HubSpot CRM since 2019.