"Sharing Growth." 01 Co., Ltd.'s Dream Challenge Towards a World-Engaging Circular SaaS Business!

We endorse April Dream, an initiative to make April 1st a day for announcing dreams.

This press release is a dream of '01 Co., Ltd.'

01 Co., Ltd. endorses April Dream.

To give shape to our vision, "Creating Growth," we endorse PR TIMES' "April Dream" project and declare the future we are seriously aiming to achieve.

## Why are we redefining "growth" now?

Since its full-scale launch in 2024, 01 Co., Ltd. has embraced the mission of "Creating Growth from 0 to 1" and has focused on expanding the potential of people and organizations through the power of technology.

Modern society is evolving at an unprecedented speed. The rise of AI, diversification of work styles, and anxiety about an uncertain future. While we are busy with daily tasks and seeking efficiency, have we perhaps forgotten the original questions of "who we want to be" and "why we are doing this work"?

In the business world, it is said that only a handful of people work with a clear "sense of purpose" and a strong "mission." They get caught up in daily busyness and lose sight of their original aspirations. If the key to success and happiness lies in that "state of consciousness," then we want to use the power of technology to create a world where everyone can be confident in their mission and walk with high aspirations.

That is the wish "to support goal achievement" that 01 Co., Ltd. has put into its service "TenPlus," and it is the starting point for the grand dream of a "circular SaaS business" that we will discuss today.
A future of "Sanpo Yoshi" (good for all three parties) created by a circular SaaS business.

## Realizing dreams for everyone. "Goal achievement" beyond scheduling.

Our scheduling service "TenPlus" is not just an efficiency tool.

As many business professionals have experienced, conventional scheduling tools had the problem of being "mechanical and cold." A survey showed that over 40% of respondents felt it was "rude or negative" to receive a URL for scheduling. Prioritizing efficiency at the expense of consideration for others and trust. This is the antithesis of the "high-quality growth" we aim for.

TenPlus provides an experience like an "AI personal secretary." It suggests optimal candidates with one click through natural interactions that do not burden the other party. By entrusting administrative tasks to AI, humans can concentrate on their original purpose (MVV: Mission, Vision, Value) of "what they want to achieve in that meeting."

"AI assists with expense reports just by registering destinations in the calendar," "automatically creates agendas from business card information." These are all mechanisms to remove unnecessary noise and help users reach their goals in the shortest possible time. Through TenPlus, we aim to naturally support "dream realization" and "goal achievement," improving user results by over 10%.
Regarding future features, we will strengthen functions that allow more people to grow through AI integration.
TenPlus UI image

## What is the "stable distributed revenue system" advocated by 01 Co., Ltd.?

Our dream is not limited to providing excellent tools. We want to transform the very nature of the "revenue" generated by those tools.

That is the "stable distributed revenue system" that we advocate.

1. "Lifetime commission" for colleagues who walked with us
In traditional corporate models, the relationship ends when an employee retires. However, 01 Co., Ltd.'s employment contract includes a unique clause. For employees who have worked for 3 years or more and then retired, 50% of the commission (fee) from contracts acquired during their tenure will continue to be paid even after retirement, as long as the contracts continue.

This is also a new form of pension, where "today's work creates future security." Members and partners who supported the company will remain part of the "01 Family" even if their form changes. Even if an employee leaves to pursue their own dreams, their past contributions will continue to support them as stable monthly income. We will spread this "scheme of passing on kindness" to the world.

2. Automatic contribution to social and regional issues
In the platform we aim for, a portion of the revenue will automatically flow towards solving regional and global issues. The more users grow using TenPlus, the more the pain of society will be alleviated proportionally. Instead of separating business success and social contribution, we integrate the function of "altruism" into the system itself.
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## A future of "Sanpo Yoshi" created by a circular SaaS business.

What we want to achieve is a "circular" business model where users, partners (employees), and society exchange value as if breathing.

- Outcome return to users: Users who achieve their goals and self-realization through TenPlus become fans of the service.
- Distributed revenue return: Profits obtained from the service are returned through the aforementioned system to employees and partners who supported us, and to solve social issues.
- Accumulation of trust and reinvestment: Society and regions that received returns, and partners who gained a stable livelihood, will bring further new value and ideas to 01 Co., Ltd.

As this cycle continues, the company will evolve from an "organization chasing profits" to a "hub circulating abundance."

## The reason we dream this dream — Representative Kota Takagi's original experience

Why do we insist so much on "distribution" and "sense of purpose"? I believe it stems from my own MVV, which is rooted in my view of life and death.

In my previous IT venture, I spent 10 years selling mobile management software to 600,000 users, experiencing an average business growth of 130%. Having started when the SaaS business was not yet established, I personally learned both the difficulty of accumulating monthly recurring revenue and the tangible sense of pioneering the market step by step.

Joining as the first sales employee, becoming a section chief in 3 years, and then sales general manager 9 years later, working with over 30 team members, I valued "goals" and "dreams." However, I also felt the difficulty of supporting the "dreams" of team members alongside business growth. I asked myself again, "Can't we better support diligent people in realizing their dreams?"

The answer to that question was connected to my fundamental "view of life and death." When I was in first grade, I was in a traffic accident and hovered between life and death. In fifth grade, my father passed away. Facing my own "death" and the "death" of a loved one at a young age made me realize that "the everyday life I took for granted is by no means inevitable."

"Why am I alive?" "What exactly is success?" Living the "future" that my father could not fulfill, I have thought about what I can leave behind for society when I eventually leave this world. During my 11 years at my previous job, no matter how brilliant my achievements were, I felt that if the system wasn't "something that would permanently make those involved happy," it was merely a fleeting success.

Today in Japan, there are anxieties swirling around changes in work styles due to the rise of AI, an uncertain future, and concerns about pensions and income. I want to resolve these anxieties with technology and new business schemes. And to create an environment where everyone can work equally and efficiently, and also gain future security.

That is my mission, having survived the accident and living for my father's share, and it is the reason I founded 01 Co., Ltd. A "permanent commission system" that continues to return contributions even after graduation (retirement) can support an individual's "dream," and "TenPlus" itself, which supports goal achievement, brings many people's "dreams" closer to reality.

We believe that this approach will give concrete shape to our vision of "Creating Growth" as tangible results.

## Won't you join us in writing a new "story of growth"?

Our dreams cannot be realized by our strength alone.

Currently, TenPlus is deployed for B2B, but our mid-term plan also includes expanding to consumers such as students. We will continue to work on product sales and strengthening product capabilities so that younger generations can find their own MVV early on and walk the shortest path to success.

From 0 to 1. And then circulate that 1 to 10 and 100.

Won't you join 01 Co., Ltd. in creating a new era's growth story?

Beyond technology, a world where everyone can smile and say, "I am living my own life." We will continue to challenge.

April 1, 2026
Kota Takagi, Representative Director and President, 01 Co., Ltd.

Company Profile
Company Name: 01 Co., Ltd. (Zero Ichi Kabushiki Kaisha)
Location: 2-7-19 Shimane, Adachi-ku, Tokyo
Representative: Kota Takagi, Representative Director and President
Established: November 10, 2021
Business Activities: IT solutions, consulting, communication business
URL: https://0one.jp/
TenPlus Official Website: https://10plus01.com/
Keywords: April Dream, Goal Management, Scheduling, AI, Dream, Operational Efficiency, Commission