Encounter Exquisite Fragrances! 1st 'SCENTORIUM' Concept Shop for Gen Z & Millennials Opens at Yurakucho Marui!
Marui Co., Ltd. announces the opening of the first 'SCENTORIUM' store on the 1st floor of Yurakucho Marui on April 25, 2026. Targeting Gen Z and Millennials, the shop offers an experiential space to test over 300 fragrances curated by Bluebell Japan.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 03:11 (15h 39m after Collected)
We are opening the first store of 'SCENTORIUM' on the 1st floor of Yurakucho Marui (Marui Co., Ltd., Headquarters: Nakano-ku, Tokyo, President and Representative Director: Masahiro Aono).
'SCENTORIUM' is a place where you can experience and compare exquisite fragrances carefully selected by 'Fragrance Curator' Bluebell Japan.
We are launching a new concept shop aimed at responding to the changing values of Generation Z and Millennials, who reimagine fragrance as a form of 'self-expression' and 'self-care'.
■ What is 'SCENTORIUM'?
A coined word combining Scent and Rium (place/laboratory). It is a shop centered around an EXPERIENTIAL COUNTER, a space where customers can freely try fragrances based on their preferences by scent type, allowing them to experience an encounter with a scent that closely aligns with themselves. We offer a lineup of over 300 types from 18 brands, ranging from specialized perfume brands to fashion brand perfumes. Additionally, you can find products that accompany you in various scenes with a wide assortment of body and home items.
■ Opening Campaign
Purchase Benefit
Period: April 25 (Sat) - May 9 (Sat) *Ends as soon as stock runs out
Condition: Those who purchase a total of 4,400 yen (tax included) or more at 'SCENTORIUM'
Benefit: Receive one of three types of Roger & Gallet body soap (50mL) as a gift
Perfume Giveaway Project
Period: April 25 (Sat) - May 9 (Sat) *Ends as soon as stock runs out
Condition: Follow the official 'SCENTORIUM' Instagram account (@latelierdesparfums_jp) and post on Instagram with the hashtag #SCENTORIUM
Benefit: Receive one random fragrance mini sample (2.5mL) from over 10 varieties by the fragrance brand 'Bon Parfumeur'
Mini Fragrance Image
■ List of Handled Brands
■ Shop Overview
Shop Name: SCENTORIUM
Location: Yurakucho Marui 1F
Business Hours: 11:00 - 20:00
Opening Date: April 25, 2026 (Sat)
▼ Yurakucho Marui
https://www.0101.co.jp/086/
▼ Marui
https://www.0101.co.jp/
'SCENTORIUM' is a place where you can experience and compare exquisite fragrances carefully selected by 'Fragrance Curator' Bluebell Japan.
We are launching a new concept shop aimed at responding to the changing values of Generation Z and Millennials, who reimagine fragrance as a form of 'self-expression' and 'self-care'.
■ What is 'SCENTORIUM'?
A coined word combining Scent and Rium (place/laboratory). It is a shop centered around an EXPERIENTIAL COUNTER, a space where customers can freely try fragrances based on their preferences by scent type, allowing them to experience an encounter with a scent that closely aligns with themselves. We offer a lineup of over 300 types from 18 brands, ranging from specialized perfume brands to fashion brand perfumes. Additionally, you can find products that accompany you in various scenes with a wide assortment of body and home items.
■ Opening Campaign
Purchase Benefit
Period: April 25 (Sat) - May 9 (Sat) *Ends as soon as stock runs out
Condition: Those who purchase a total of 4,400 yen (tax included) or more at 'SCENTORIUM'
Benefit: Receive one of three types of Roger & Gallet body soap (50mL) as a gift
Perfume Giveaway Project
Period: April 25 (Sat) - May 9 (Sat) *Ends as soon as stock runs out
Condition: Follow the official 'SCENTORIUM' Instagram account (@latelierdesparfums_jp) and post on Instagram with the hashtag #SCENTORIUM
Benefit: Receive one random fragrance mini sample (2.5mL) from over 10 varieties by the fragrance brand 'Bon Parfumeur'
Mini Fragrance Image
■ List of Handled Brands
■ Shop Overview
Shop Name: SCENTORIUM
Location: Yurakucho Marui 1F
Business Hours: 11:00 - 20:00
Opening Date: April 25, 2026 (Sat)
▼ Yurakucho Marui
https://www.0101.co.jp/086/
▼ Marui
https://www.0101.co.jp/