We are opening the first store of 'SCENTORIUM' on the 1st floor of Yurakucho Marui (Marui Co., Ltd., Headquarters: Nakano-ku, Tokyo, President and Representative Director: Masahiro Aono).

'SCENTORIUM' is a place where you can experience and compare exquisite fragrances carefully selected by 'Fragrance Curator' Bluebell Japan.

We are launching a new concept shop aimed at responding to the changing values of Generation Z and Millennials, who reimagine fragrance as a form of 'self-expression' and 'self-care'.

What is 'SCENTORIUM'?

A coined word combining Scent and Rium (place/laboratory). It is a shop centered around an EXPERIENTIAL COUNTER, a space where customers can freely try fragrances based on their preferences by scent type, allowing them to experience an encounter with a scent that closely aligns with themselves. We offer a lineup of over 300 types from 18 brands, ranging from specialized perfume brands to fashion brand perfumes. Additionally, you can find products that accompany you in various scenes with a wide assortment of body and home items.

Opening Campaign

Purchase Benefit

Period: April 25 (Sat) - May 9 (Sat) *Ends as soon as stock runs out

Condition: Those who purchase a total of 4,400 yen (tax included) or more at 'SCENTORIUM'

Benefit: Receive one of three types of Roger & Gallet body soap (50mL) as a gift

Perfume Giveaway Project

Period: April 25 (Sat) - May 9 (Sat) *Ends as soon as stock runs out

Condition: Follow the official 'SCENTORIUM' Instagram account (@latelierdesparfums_jp) and post on Instagram with the hashtag #SCENTORIUM

Benefit: Receive one random fragrance mini sample (2.5mL) from over 10 varieties by the fragrance brand 'Bon Parfumeur'

Mini Fragrance Image

List of Handled Brands

Shop Overview

Shop Name: SCENTORIUM

Location: Yurakucho Marui 1F

Business Hours: 11:00 - 20:00

Opening Date: April 25, 2026 (Sat)

▼ Yurakucho Marui

https://www.0101.co.jp/086/

▼ Marui

https://www.0101.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 店舗オープン