[OPENING INFO] Ginza Aster to Open Delicatessen Shop at Keio Department Store Shinjuku

Ginza Aster is opening a new deli shop at Keio Department Store Shinjuku on May 14, 2026, offering Japanese-style Chinese deli foods. This initiative also highlights their commitment to reducing food loss through MAP packaging technology, reinforcing their community engagement and SDG efforts.
新製品NQ 42/100出典:PR Times

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  • 📰 Published: May 2, 2026 at 00:00
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Ginza Aster, operated by Ginza Aster Food Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Iku Yatani), will open a delicatessen shop at 'Keio Department Store Shinjuku' on Thursday, May 14, 2026.

Since its founding, Ginza Aster has provided authentic Chinese cuisine adapted to Japanese tastes as 'Japanese-style Chinese cuisine.' The new 'Ginza Aster Delica Keio Shinjuku' invites local customers to stop by on their way home from shopping. We will deliver authentic Chinese deli dishes. The store will feature Ginza Aster's unique lineup, including popular dim sum, yakisoba, and colorful deli items. All products are prepared with careful attention to ingredients and cooking methods, allowing customers to enjoy 'authentic Chinese cuisine with a touch of luxury' even at home.

Furthermore, with restaurant locations also in the Shinjuku area, Ginza Aster's taste will be delivered to local customers through both dining out and ready-to-eat options.

Taking advantage of the diverse population in the Shinjuku area, the delicatessen shop will operate as a place where 'Japanese-evolved Chinese cuisine = Japanese-style Chinese cuisine' can be easily experienced.

We propose a new option of 'Chinese deli food,' suitable for home meals, souvenirs, and takeout.

■Store Overview
Store Name: Ginza Aster Delica Keio Shinjuku
Location: Keio Department Store Shinjuku, MB Floor Deli Section
Opening Date: Thursday, May 14, 2026
Products Handled: Chinese deli foods, dim sum, etc.

■Introduction of Opening Commemorative Products
Opening Commemorative Special Set
To celebrate the opening, a 'Special Opening Commemorative Set' will be available in limited quantities daily from May 14 to May 28.

This luxurious and satisfying item combines popular gyoza, shumai, and fried rice from our restaurants with a limited-edition Shanghai yakisoba exclusive to the deli shop.

・Sales Price: 1,512 yen (tax included) per box

■Commitment to SDGs ~ Achieving both Food Loss Reduction and Deliciousness with 'MAP Technology' ~
MAP Packaged Products
Ginza Aster introduced the latest 'MAP packaging (Modified Atmosphere Packaging)' technology at its new factory, 'Ginza Aster Takumi Kobo,' which started operations in March 2024.

'Ginza Aster Delica Keio Shinjuku,' which is opening this time, will adopt this MAP packaging for its products, achieving both deliciousness and sustainability in deli food production.

MAP packaging is a next-generation packaging technology that replaces the air inside the pack with gases suitable for food preservation (nitrogen and carbon dioxide) to maintain freshness, flavor, and texture for an extended period without preservatives. This allows customers to enjoy the taste as if it were freshly made at home while also contributing to the reduction of food loss by extending shelf life. This initiative contributes to the achievement of 'SDG Goal 12: Responsible Consumption and Production.'

Ginza Aster will continue its challenge to connect 'healthy and sustainable food' to the future, guided by the spirit of 'delivering surprise and deep emotional impression more deliciously than anywhere else.'

[Ginza Aster Food Co., Ltd.]
Ginza Aster was founded in Ginza in 1926 (Showa 1). Since then, as a Chinese restaurant specialist, it has continuously disseminated the value of Chinese food culture to Japanese society, operating 31 restaurants and 16 delicatessen shops mainly in the Tokyo metropolitan area. From the late Showa period to the present, the company has repeatedly conducted local training in various parts of China, learning from original sources while offering unique dishes that utilize Japanese ingredients and seasonality. The policy is to operate continuously and deeply rooted in the areas where stores are located, aiming to be a restaurant beloved by customers for a long time.

[Ginza Aster HP] https://www.ginza-aster.co.jp/