Kamaboko-shaped Sticky Notes that Stretch: "Nobi~ru Kamaboko Fusen" Launched

Suzuhiro Kamaboko Co., Ltd. (Odawara City, Kanagawa Prefecture: President Tomohiro Suzuki, hereinafter "Suzuhiro") will launch "Nobi~ru Kamaboko Fusen" on Saturday, April 25, 2026, as a product in the "Kamaboko Goods Development Department" series, an initiative to make kamaboko feel more familiar. This product is a sticky note that folds into a rounded kamaboko shape and stretches out to write messages. It incorporates designs from Suzuhiro's classic products, "Chotokusen Kamaboko Kokon (Red & White) / Kanoko" and "Chotokusen Datemaki Kohaku," creating a fun and convenient item. It is useful for short messages accompanying souvenirs or for small communications. The "Kamaboko Goods Development Department" was established with the aim of enriching customers' lives by proposing a "life with kamaboko" not only through food but also through lifestyle. We will continue our activities to realize a life with kamaboko through kamaboko goods that are close to daily life. The product features include: folding into a kamaboko shape and stretching out to write messages, making it a message card for souvenirs or gifts, and designs based on four types of Suzuhiro's classic products. The price is 770 yen (tax included), with 4 types, 5 sheets each (total 20 sheets). It will be released on April 25, 2026, and sold at Suzuhiro Kamaboko no Sato, Odawara Station Front Store, Ishibashi Store, Enoura Store, Gotemba Store, Odawara Dynacity Store, Lusca Odawara Store, Lusca Hiratsuka Store, and Lusca Atami Store, as well as the Suzuhiro Kamaboko Online Shop. The Kamaboko Goods Development Department is a project aimed at making kamaboko feel more familiar and enriching lives with "kamaboko in daily life." It mainly develops kamaboko-themed goods and sells them at Suzuhiro's directly managed stores and online shop. The first series included "Kamaboko Smartphone Stand," the second "Kamaboko Keychain," and the third "Kamaboko Chikuwa Towel," all receiving an overwhelming response. Kamaboko's appeal lies not only in its taste but also in its distinctive shape and elasticity. Through kamaboko goods that can be used and worn in daily life, we aim to raise awareness of Odawara kamaboko and foster fans in the medium to long term. Company name: Suzuhiro Kamaboko Co., Ltd. Representative: Tomohiro Suzuki, President Location: 245 Kazamatsuri, Odawara City, Kanagawa Prefecture Main business: Manufacturing and sales of Suzuhiro brand products including kamaboko, and operation of various restaurants and the Kamaboko Museum at "Kamaboko no Sato."