[Apology and Correction] Regarding an error in the press release content on the partnership agreement with PR TIMES Inc. for public relations and PR support for businesses in Toyota City, Aichi Prefecture
Toyota City has issued an apology and correction regarding an error in the press release concerning its partnership agreement with PR TIMES Inc. for public relations and PR support for local businesses. The correction pertains to the kanji character of the representative's name in a photo caption, and the revised release details support such as free PR TIMES program access and seminars for local businesses.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 21:02
- 🔍 Collected: May 12, 2026 at 12:31
- 🤖 AI Analyzed: May 13, 2026 at 06:38 (18h 6m after Collected)
On May 11, 2026 (Monday), an error was found in a portion of the press release titled "[Toyota City, Aichi Prefecture] Partnership Agreement Concluded with PR TIMES Inc. for Public Relations and PR Support for Local Businesses." We sincerely apologize to all stakeholders and provide the following correction.
### Correction Details
Description regarding the photo caption.
(Before Correction)
Mayor Ota and Mr. Takumi Yamaguchi, Representative Director of PR TIMES.
(After Correction)
Mayor Ota and Mr. Takumi Yamaguchi, Representative Director of PR TIMES.
**Note: The corrected press release is as follows:**
## [Toyota City, Aichi Prefecture] Partnership Agreement Concluded with PR TIMES Inc. for Public Relations and PR Support for Local Businesses
**Strengthening the "Communicative Power" of Toyota City Businesses and Accelerating the Creation of Next-Generation Industries**
Toyota City is engaged in business support initiatives, primarily through "Monozukuri Sozo Kyoten SENTAN," with the aim of promoting the sustainable development of local industries and the creation of new industries.
On May 11, 2026 (Monday), Toyota City concluded a "Partnership Agreement for Public Relations and PR Support for Local Businesses" with PR TIMES Inc. (Headquarters: Minato-ku, Tokyo), which operates one of Japan's largest press release distribution services.
Through this agreement, we aim to establish a system for effectively disseminating the excellent technologies and new services of small and medium-sized enterprises and startups in Toyota City nationwide, leading to market expansion and increased recognition, thereby enhancing the brand value of "Monozukuri Industrial City."
### Key Initiatives through Collaboration
1. **Provision of the "Toyota City x PR TIMES Program"**
We will provide a support package that allows local businesses to use "PR TIMES" for a certain period free of charge.
* **Content:** Free distribution of up to 3 press releases over 6 months.
* **Eligibility:** Local businesses (SMEs, startups, sole proprietors, etc.) introduced by Toyota City (or an organization designated by the city) and using PR TIMES for the first time.
* **Application Start Date:** May 11, 2026 (Monday).
2. **Holding "Public Relations and PR Seminars" for Businesses**
* Workshops to learn how to write press releases and approach media.
* Seminars to utilize "PR thinking" in management, strengthen recruitment, and foster fans.
3. **Strategic Dissemination of Administrative Information by the City**
Toyota City will deliver information on its next-generation industrial policies and events to media and people nationwide through "PR TIMES."
### Comment from Toyota Mayor Toshihiko Ota
I am truly delighted to have concluded a "Partnership Agreement for Public Relations and PR Support for Local Businesses" with PR TIMES Inc., which operates Japan's No. 1 share press release distribution service.
Our city is known as the world-leading "Car City" and is a city where the resilient "Monozukuri DNA", which has overcome many difficulties, breathes. Even amidst the "once-in-a-century" transformation period faced by the automotive industry, the high technological capabilities and passion of our local businesses support various fields. We believe that our city harbors many "unseen values" that can be boasted to the world, including ambitious startup companies striving to solve societal challenges.
Through this agreement, businesses will be provided with PR opportunities through the PR TIMES platform and training opportunities to learn its know-how.
We expect that businesses proactively disseminating their activities and gaining sympathy both domestically and internationally will not only lead to market expansion and the creation of partnerships but also boost the confidence and pride of workers, and become the driving force to enhance the brand value of "Monozukuri City, Toyota" and pass it on to the next generation.
Our city will also powerfully convey the charm of "Toyota, a city where connections are made, things are created, and life is enjoyed" – a city where urban and mountainous areas coexist and challenges are constantly born – to the world, as we promote various measures for sustainable urban development in addition to industry and tourism.
### Correction Details
Description regarding the photo caption.
(Before Correction)
Mayor Ota and Mr. Takumi Yamaguchi, Representative Director of PR TIMES.
(After Correction)
Mayor Ota and Mr. Takumi Yamaguchi, Representative Director of PR TIMES.
**Note: The corrected press release is as follows:**
## [Toyota City, Aichi Prefecture] Partnership Agreement Concluded with PR TIMES Inc. for Public Relations and PR Support for Local Businesses
**Strengthening the "Communicative Power" of Toyota City Businesses and Accelerating the Creation of Next-Generation Industries**
Toyota City is engaged in business support initiatives, primarily through "Monozukuri Sozo Kyoten SENTAN," with the aim of promoting the sustainable development of local industries and the creation of new industries.
On May 11, 2026 (Monday), Toyota City concluded a "Partnership Agreement for Public Relations and PR Support for Local Businesses" with PR TIMES Inc. (Headquarters: Minato-ku, Tokyo), which operates one of Japan's largest press release distribution services.
Through this agreement, we aim to establish a system for effectively disseminating the excellent technologies and new services of small and medium-sized enterprises and startups in Toyota City nationwide, leading to market expansion and increased recognition, thereby enhancing the brand value of "Monozukuri Industrial City."
### Key Initiatives through Collaboration
1. **Provision of the "Toyota City x PR TIMES Program"**
We will provide a support package that allows local businesses to use "PR TIMES" for a certain period free of charge.
* **Content:** Free distribution of up to 3 press releases over 6 months.
* **Eligibility:** Local businesses (SMEs, startups, sole proprietors, etc.) introduced by Toyota City (or an organization designated by the city) and using PR TIMES for the first time.
* **Application Start Date:** May 11, 2026 (Monday).
2. **Holding "Public Relations and PR Seminars" for Businesses**
* Workshops to learn how to write press releases and approach media.
* Seminars to utilize "PR thinking" in management, strengthen recruitment, and foster fans.
3. **Strategic Dissemination of Administrative Information by the City**
Toyota City will deliver information on its next-generation industrial policies and events to media and people nationwide through "PR TIMES."
### Comment from Toyota Mayor Toshihiko Ota
I am truly delighted to have concluded a "Partnership Agreement for Public Relations and PR Support for Local Businesses" with PR TIMES Inc., which operates Japan's No. 1 share press release distribution service.
Our city is known as the world-leading "Car City" and is a city where the resilient "Monozukuri DNA", which has overcome many difficulties, breathes. Even amidst the "once-in-a-century" transformation period faced by the automotive industry, the high technological capabilities and passion of our local businesses support various fields. We believe that our city harbors many "unseen values" that can be boasted to the world, including ambitious startup companies striving to solve societal challenges.
Through this agreement, businesses will be provided with PR opportunities through the PR TIMES platform and training opportunities to learn its know-how.
We expect that businesses proactively disseminating their activities and gaining sympathy both domestically and internationally will not only lead to market expansion and the creation of partnerships but also boost the confidence and pride of workers, and become the driving force to enhance the brand value of "Monozukuri City, Toyota" and pass it on to the next generation.
Our city will also powerfully convey the charm of "Toyota, a city where connections are made, things are created, and life is enjoyed" – a city where urban and mountainous areas coexist and challenges are constantly born – to the world, as we promote various measures for sustainable urban development in addition to industry and tourism.