La famille derrière Chocolat Trouver to Open at Isetan Shinjuku on July 15, 2026

Wismettac Holdings Corporation (Headquarters: Chuo-ku, Tokyo, Representative Director and CEO: Yoshiaki Suzaki, hereinafter 'Wismettac') will open a new concept store 'La famille derrière Chocolat Trouver' (La famille derrière Chocolat Trouver) on July 15, 2026 (Wednesday) at Isetan Shinjuku Main Building Basement 1st Floor Cafe E Shukure as an Isetan Shinjuku limited brand. This store will be Wismettac's first department store permanent store.

■ Birth of 'La famille derrière Chocolat Trouver,' an Isetan Shinjuku limited brand that enjoys the culture and stories of finding seasonal flavors from around the world

'La famille derrière Chocolat Trouver' is a concept store that selects seasonal, colorful sweets from various countries, expanding the target from chocolates to patisseries while maintaining the concept of 'finding favorites' that 'Chocolat Trouver' has cherished. The store name 'Trouver' means 'to find' in French. It is a place where 'favorites' suitable for various scenes, such as everyday snacks enjoyed with family and friends and gifts for important people, gather. We aim to be a shop like a world tour where you can enjoy not only the rich taste but also the culture and stories behind the brand.

The store strengthens the lineup of gift products and seasonal products, allowing customers to feel the joy of giving, the happiness of receiving, and the excitement of choosing for themselves. We also prepare Isetan Shinjuku limited products, which can be used in various scenes, from proper souvenirs with a sense of presence to rewards for yourself.

【Introducing Brands to be Handled】

■ 'JUNO the bakery' (JUNO the bakery) born in Denmark

A bakery established in 2017 by Emil Glaser, who served as a pastry chef at 'noma,' a Michelin three-star restaurant known worldwide. In a small shop on a street corner in Copenhagen, Denmark, locals and tourists line up every day for its famous cardamom rolls and shortbread. It is loved by gourmets around the world for its insistence on ingredients and Nordic-like refined design.

Although it has only been introduced at some events in Japan so far, it will start its first permanent handling in Japan at La famille derrière Chocolat Trouver Isetan Shinjuku store. You can experience the worldview of the main store in Japan as well.

■ 'CENTHO' (CENTHO), a powerhouse from Belgium

A brand founded by Geert Decoster in 2000. With the idea of 'I want to make chocolate that is different from other brands and is particular about cacao,' he ventured into the world of chocolatiers after running a patisserie shop with his family. In 2013, he won Belgium's first gold award at the International Chocolate Awards, attracting the world's attention.

Furthermore, in 2025, he won the 'Best Chocolatier Award' in the Flanders region in the Belgian version of the restaurant guide 'Gault & Millau.' CENTHO's insistence on chocolate is the place of origin of cacao. Combining the optimal filling for each individuality such as sweetness, bitterness, and fruitiness, please enjoy a grain that spreads a mellow aroma from the first bite and leads to a melting texture.

■ Other Lineup

・Bruyerre Chocolates (Bruyerre): A Belgian old-established brand symbolized by homemade hazelnut praline

・BARÚ (BARÚ): A Belgian brand popular with fluffy marshmallows full of playfulness

・Dolfin (Dolfin): Belgian gourmet chocolate that brings out the individuality of cacao

・MAZET DE MONTARGIS (MAZET): A French old-established brand based on the traditional confectionery 'Plazlin' born in 1636

・Le Chocolat des Français (Le Chocolat des Français): A French organic chocolate brand with artist designs

・Whittard of Chelsea (Whittard of Chelsea): A British tea and hot chocolate brand established in 1886

■ Isetan Shinjuku Limited Products

JUNO the bakery

Product name: Classic Selection

Price (tax included): 5,184 yen

Starting with the traditional shortbread, which is No. 1 in popularity at the Danish main store, this box-limited assortment includes five types of cookies such as checkerboard and Swedish. We have packaged it in a package depicting the main store in Denmark and finished it as a box full of specialness.

CENTHO

Product name: Pistachio Cacao De Bonheur

Price (tax included): 1,296 yen

From the Cacao-shaped chocolate Bonheur series named 'Cacao of Happiness' with a diameter of about 11 cm, a pistachio flavor appears as an Isetan Shinjuku limited edition. We have used high-quality Iranian pistachios generously and coated them with smooth milk chocolate.

*Note: The displayed price is information as of June 2026.

【Store Overview】

La famille derrière Chocolat Trouver (La famille derrière Chocolat Trouver)

Opening date and time: July 15, 2026 (Wednesday) 10:00 AM

Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Isetan Shinjuku Main Building Basement 1st Floor

Phone number: 03-3352-1111 (General)

Business hours: 10:00 AM to 8:00 PM

*The business days and hours follow those of Isetan Shinjuku.

【Company Profile】

Company name: Nishimatsu Wismettac Holdings Corporation

Representative: Yoshiaki Suzaki (Representative Director and CEO)

Founded: May 1912

Headquarters: 15th Floor, Mitsui Tower, Nihonbashi-Kabutocho 2-1-1, Chuo-ku, Tokyo

Business content: Development and overseas sales of Asian food products (Asian Food Global Business)

Domestic and overseas sales of agricultural products (Agri Business)

Domestic and overseas sales of other products (Amenity Business)

■ About Wismettac Group

Wismettac (Wismettac) Group, established in 1912, is a global food company with over 100 years of history. Under the mission of being 'the world's leading global food solution company,' we operate wholesale exports of Asian food centered on Japanese cuisine and imports and overseas sales of fruits and vegetables (Agri Business), as well as imports of food from overseas brands and planning and development of seasonal event products (Amenity Business) through a network of over 40 bases worldwide. Our own brand 'SHIRAKIKU,' which is mainly developed in North America, is used in Japanese restaurants around the world.