'Hakata Mentai Potato' Bread Using 'Kanefuku' Hakata Mentaiko for a Deeper Flavor, Relaunching Friday, May 1
Daiichiya Baking Co., Ltd. will relaunch 'Hakata Mentai Potato' bread on May 1, 2026. Made with Kanefuku's Hakata mentaiko, the renewed recipe adds fish sauce as a secret ingredient for enhanced depth and flavor.
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Daiichiya Baking Co., Ltd. (Headquarters: Kodaira City, Tokyo, President & CEO: Masatsugu Hosogai) will relaunch 'Hakata Mentai Potato', made with 'Kanefuku' mentaiko, with an even more delicious recipe starting Friday, May 1, 2026.
This product features a mentai potato mayo filling made with 'Kanefuku' mentaiko, which boasts high brand recognition. Notably, by using 'Hakata Mentaiko' manufactured in Hakata, a famous production area, you can truly feel the granular texture and rich umami.
Additionally, by combining mentaiko and potato—a classic and highly popular pairing with excellent compatibility—we have achieved a mild and deeply rich flavor. Furthermore, by adding fish sauce as a secret ingredient, we have added an extra layer of depth to the umami and aroma.
Through carefully selected ingredients and their combination, this is an item where you can enjoy a highly satisfying taste.
[Product Overview]
Hakata Mentai Potato
A mentai potato mayo filling using 'Kanefuku' 'Hakata Mentaiko' is placed on soft bread dough, topped with mayonnaise, and baked.
- Suggested Retail Price: Open
- Sales Regions: Kanto, Chubu, Kinki, Chugoku, Shikoku
- Retailers: Supermarkets, drugstores, etc.
About Daiichi Pan
https://www.daiichipan.co.jp/
The Daiichiya Baking Group operates under the motto 'Putting our hearts into deliciousness'.
Since our founding in 1947, we have continued to provide products and services, mainly bread, suited to the times. Under an environment where food, lifestyles, and values are rapidly changing, we are making every effort to develop products and services to meet our customers' choices. Furthermore, we strive to brush up our long-selling products, cultivated over our long history, so that they continue to be loved by our customers.
Official X (formerly Twitter): https://x.com/daiichiyaseipan
[Customer Inquiries Regarding This Matter]
Daiichiya Baking Customer Service Office TEL: 0120-88-0135 (Weekdays 9:00 - 17:00)
This product features a mentai potato mayo filling made with 'Kanefuku' mentaiko, which boasts high brand recognition. Notably, by using 'Hakata Mentaiko' manufactured in Hakata, a famous production area, you can truly feel the granular texture and rich umami.
Additionally, by combining mentaiko and potato—a classic and highly popular pairing with excellent compatibility—we have achieved a mild and deeply rich flavor. Furthermore, by adding fish sauce as a secret ingredient, we have added an extra layer of depth to the umami and aroma.
Through carefully selected ingredients and their combination, this is an item where you can enjoy a highly satisfying taste.
[Product Overview]
Hakata Mentai Potato
A mentai potato mayo filling using 'Kanefuku' 'Hakata Mentaiko' is placed on soft bread dough, topped with mayonnaise, and baked.
- Suggested Retail Price: Open
- Sales Regions: Kanto, Chubu, Kinki, Chugoku, Shikoku
- Retailers: Supermarkets, drugstores, etc.
About Daiichi Pan
https://www.daiichipan.co.jp/
The Daiichiya Baking Group operates under the motto 'Putting our hearts into deliciousness'.
Since our founding in 1947, we have continued to provide products and services, mainly bread, suited to the times. Under an environment where food, lifestyles, and values are rapidly changing, we are making every effort to develop products and services to meet our customers' choices. Furthermore, we strive to brush up our long-selling products, cultivated over our long history, so that they continue to be loved by our customers.
Official X (formerly Twitter): https://x.com/daiichiyaseipan
[Customer Inquiries Regarding This Matter]
Daiichiya Baking Customer Service Office TEL: 0120-88-0135 (Weekdays 9:00 - 17:00)