'Akita: Not Yet Discovered' Campaign Sees Massive Success; 70% of Coupons Used in One Week
The Akita Prefecture Tourism Strategy Division announced that its 'Tokutabi Campaign Phase 1,' launched on May 7, 2026, has seen exceptional demand. Approximately 70% of the total budget was utilized within the first week. High-priced accommodation plans bundled with local experiences and meals via 'Add-on Coupons' are particularly popular, validating Akita's strategic focus on its high potential and hidden value.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 21:10
- 🔍 Collected: May 19, 2026 at 12:31
- 🤖 AI Analyzed: May 27, 2026 at 11:11 (190h 39m after Collected)
The Akita Prefecture Tourism Strategy Division launched a new initiative to promote the 'hidden greatness' of Akita under the slogan 'Akita: Not Yet Discovered.' Coupon distribution for the 'Tokutabi Campaign Phase 1' began on Thursday, May 7, 2026.
The response has been overwhelming. According to usage data from major Online Travel Agencies (OTAs), approximately 70% of the total budget was consumed within just one week of the launch, indicating a sharp rise in travel demand for Akita Prefecture.
Akita is highly accessible from major cities, located about 60 minutes from Tokyo and 90 minutes from Osaka by air. Despite boasting seven UNESCO Intangible Cultural Heritage sites, Japan's highest production of 'junsai,' three major summer festivals, stunning hot spring clusters, and world-class cuisine and activities, the prefecture had faced challenges with tourism awareness. This campaign aims to let travelers enjoy these hidden gems 'before everyone else finds out.'
■ Quick Stats (as of May 14)
- Coupon Utilization Rate: Approx. 70%
- Trends: Prominent early use of high-value and 'Add-on' coupons.
- Status: Many coupon types are reaching their distribution limits.
Mr. Kurosaki of the Akita Prefecture Tourism Strategy Division commented, 'Seeing high-end plans fill up first has reaffirmed my confidence in Akita's true potential.' Ayako Nagatani, Advisor to the Marketing Strategy Division, added, 'Promoting Akita's comprehensive appeal rather than just a discount led to this success. Akita is set to escape the bottom of the attractiveness rankings this year.'
■ Campaign Overview
- Name: Akita Prefecture 'Tokutabi Campaign'
- Slogan: Akita: Not Yet Discovered
- Distribution Period: May 7 (Thu) – July 30 (Thu), 2026
- Stay Period: May 15 (Fri) – July 31 (Fri), 2026
- Max Discount: Up to 12,000 JPY per person/reservation (with Add-on Coupons)
- Target Sites: Jalan.net, Rakuten Travel, Ikkyu.com, Agoda
*Max 12,000 JPY discount applicable only to Jalan.net and Rakuten Travel.
Add-on Coupons apply to plans bundled with experiences, meals/sake, or local products, encouraging high-quality stay experiences.
The response has been overwhelming. According to usage data from major Online Travel Agencies (OTAs), approximately 70% of the total budget was consumed within just one week of the launch, indicating a sharp rise in travel demand for Akita Prefecture.
Akita is highly accessible from major cities, located about 60 minutes from Tokyo and 90 minutes from Osaka by air. Despite boasting seven UNESCO Intangible Cultural Heritage sites, Japan's highest production of 'junsai,' three major summer festivals, stunning hot spring clusters, and world-class cuisine and activities, the prefecture had faced challenges with tourism awareness. This campaign aims to let travelers enjoy these hidden gems 'before everyone else finds out.'
■ Quick Stats (as of May 14)
- Coupon Utilization Rate: Approx. 70%
- Trends: Prominent early use of high-value and 'Add-on' coupons.
- Status: Many coupon types are reaching their distribution limits.
Mr. Kurosaki of the Akita Prefecture Tourism Strategy Division commented, 'Seeing high-end plans fill up first has reaffirmed my confidence in Akita's true potential.' Ayako Nagatani, Advisor to the Marketing Strategy Division, added, 'Promoting Akita's comprehensive appeal rather than just a discount led to this success. Akita is set to escape the bottom of the attractiveness rankings this year.'
■ Campaign Overview
- Name: Akita Prefecture 'Tokutabi Campaign'
- Slogan: Akita: Not Yet Discovered
- Distribution Period: May 7 (Thu) – July 30 (Thu), 2026
- Stay Period: May 15 (Fri) – July 31 (Fri), 2026
- Max Discount: Up to 12,000 JPY per person/reservation (with Add-on Coupons)
- Target Sites: Jalan.net, Rakuten Travel, Ikkyu.com, Agoda
*Max 12,000 JPY discount applicable only to Jalan.net and Rakuten Travel.
Add-on Coupons apply to plans bundled with experiences, meals/sake, or local products, encouraging high-quality stay experiences.
FAQ
秋田県「得旅キャンペーン」の最大割引額はいくらですか？
アドオン・クーポンを利用した場合、1人1予約あたり最大12,000円の割引が適用されます。通常クーポンでは最大10,000円です。
クーポンの配布期間と宿泊対象期間はいつですか？
配布期間は2026年5月7日から7月30日まで、宿泊対象期間は2026年5月15日チェックインから7月31日チェックアウトまでです。
どの予約サイトから利用できますか？
じゃらんnet、楽天トラベル、一休.com、Agodaの4サイトが対象です。ただし、最大12,000円割引はじゃらんnetと楽天トラベルのみ適用されます。
「アドオン・クーポン」とは何ですか？
体験、食事・地酒、特産品などがセットになった特定の宿泊プランに適用されるクーポンで、通常の割引に上乗せして適用されます。
キャンペーンの利用状況はどうなっていますか？
5月14日時点の速報値で、開始1週間で原資総額の約70％が利用されており、特に高額帯のクーポンから先行して利用されています。