Turning Screen Time into Family Time

In recent years, interest in the adult hobby market has been rising in Japan. More people are enjoying the experience of 'creating something with their own hands,' such as plastic models, DIY crafts, wooden 3D puzzles, and miniature making. While it may look like a resurgence of model popularity, the background involves a shift in values unique to modern society that cannot be explained by a mere trend. Now that smartphones, social media, and video streaming services are part of daily life, we are losing the time to focus deeply on things in exchange for convenience. Even when in the same house, family members spend time looking at different screens, and before they know it, the day is over. In an era where such a lifestyle has become the norm, attention is once again turning to 'time spent moving one's hands.' Model building is one such activity. A model is not just a task to obtain a finished product. Thinking, testing, assembling, and completing—the entire experience attracts many adults. In recent years, the value of models has transcended the boundaries of a hobby, gaining attention as 'time with family,' 'time to focus,' and 'time away from digital devices.' Modern life cannot be separated from digital devices. Model building is one hobby that allows you to distance yourself from digital life naturally. Once you start assembling, your consciousness focuses on the parts and work in front of you. There is no need to react to notification sounds or check social media. The time spent facing a single piece of work while moving your hands is a valuable refreshment opportunity for many. The appeal of models is not just enjoying them alone. Recently, more families are enjoying model building together. Reading instructions with children, finding parts, and cooperating to complete the project—conversations naturally arise in the process. In modern households, opportunities for the whole family to share the same time are fewer than before. However, model building has a common goal: 'to complete it.' The time spent cooperating toward the same work becomes an experience that cannot be obtained just by being together. Every time you look at the finished work, the memories of that time come back. This is one of the great charms of models. Among this model culture, metal models have been attracting global attention in recent years. Metal models are models completed by assembling precision-machined metal parts. They are characterized by the texture, weight, and sharp modeling unique to metal, resulting in a work with a high presence after completion. They have a different appeal from plastic models or wooden puzzles and are supported by many model fans overseas. On the other hand, awareness is not yet high in Japan. However, Japan is one of the world's leading countries in model culture. The culture of enjoying craftsmanship and the values of valuing attention to detail are considered highly compatible with metal models. What the metal model brand 'BLDB (Building Block)' wants to deliver is not just a product. What we want to provide is the 'value of time spent creating.' The sense of achievement that cannot be obtained just by buying a finished product. Time shared with family and friends. Time to focus on one work away from smartphones. And the joy of looking at a work completed with your own hands. We believe such experiences are the new hobby values required in the coming era. Models are not just hobbies. They are experiences that connect people and remind us of the joy of creating. BLDB will continue to propose new possibilities for Japanese model culture through the new option of metal models. Campaign period: May 27, 2026 (Wed) to June 21, 2026 (Sun) 23:59. Limited discount coupon code: FATHER2026. How to apply: Enter the code above during checkout at the official online store. Father's Day gifting: During the campaign, those who select 'Father's Day Gift' when ordering will receive special chic wrapping and a message card for free. This campaign is recommended as a special gift to express daily gratitude and as a premium gift to secure 'quiet time' for parents and children to spend together.