Ishihara Sangyo Kaisha Refreshes Corporate Brand and Establishes New Corporate Slogan

Ishihara Sangyo Kaisha (ISK) has refreshed its corporate brand, introducing the new slogan 'Local Insight, Global Impact' to symbolize its transformation toward 'Vision 2030'.
素材・化学・エネルギー,医療・医薬・福祉NQ 50/100出典:PR Times

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  • 📰 Published: April 1, 2026 at 19:00
  • 🤖 AI Analyzed: June 2, 2026 at 12:57 (1481h 57m after Published)
April 1, 2026. Ishihara Sangyo Kaisha, Ltd. (Headquarters: Osaka, Japan; President: Hiroshi Okubo; hereinafter 'ISK') has refreshed its corporate brand and established a new corporate slogan (tagline), 'Local Insight, Global Impact.' This initiative is one of the activities symbolizing the transformation toward the realization of the mid-to-long-term goal 'Vision 2030.' Moving forward, the group companies will deploy this brand in a unified manner to accelerate challenges toward achieving the vision.

1. Concept behind the corporate slogan
'Local Insight, Global Impact' expresses the strength and aspiration of the ISK Group to connect insights and ideas gained from sites around the world into greater value through the power of chemical technology.

The ISK Group's business activities are rooted in diverse regions and sites, including local dialogues facing markets and systems worldwide, research and development exploring the possibilities of chemistry, manufacturing that stably delivers essential products to society, and facility operations based on environmental conservation and safety. The efforts accumulated in each region and site are the starting point for the ISK Group's value creation, supporting social values such as the improvement of living environments and the stability of food production.

By combining the knowledge and future insights (Local Insight) born from experience cultivated in various places as the power of the entire ISK Group, we elevate them into value that spreads widely throughout society (Global Impact). This corporate slogan embodies our determination to continue challenging ourselves to realize a better future through such efforts.

2. About the brand symbol
In this brand refresh, the ISK company emblem, which has been cherished for many years, has been repositioned as a brand symbol that symbolizes the values and stance of the entire group.

This brand symbol is designed based on the shape of a powerful, fluttering flag, symbolizing the lively appearance of our employees and the corporate image of ISK active globally. We will continue to use it as a symbol of the ISK Group's consistent presence. Together with the newly established corporate slogan 'Local Insight, Global Impact,' we will use this brand symbol to communicate the direction and values that the ISK Group aims for, across borders and regions, in a three-dimensional manner.

Under this brand, the ISK Group will continue to challenge itself to create meaningful and essential value for people and society, and contribute to the realization of a better living environment through chemical technology.

FAQ

What is the meaning of the new slogan?

It represents the commitment to leverage insights from local sites (Local Insight) through chemical technology to create significant value for society (Global Impact).

Will the brand symbol change?

The long-standing company emblem has been redefined as a brand symbol representing the group's values and will continue to be used.

What is Vision 2030?

It is a long-term management policy aimed at improving corporate value by 2030, with the theme of 'Changing lives through the power of chemistry.'