Tamura Shuzojo to Grand Open Sake Experience Facility '&KASEN' on July 1, 2026: A New Hub Connecting Tradition and Modernity on the 'New Year's Day of Sake Brewing'

Tamura Shuzojo (Location: Fussa, Tokyo; Representative: 16th Generation Hanjuro Tamura), a long-established sake brewery that has been brewing sake in Tokyo since the Edo period, founded in 1822, will grand open its new facility '&KASEN' in Fussa, Tokyo on Wednesday, July 1, 2026. This facility allows visitors to experience the tradition and evolution of sake. In conjunction with the opening, the brewery will offer limited-edition products and experiences that can only be enjoyed here, created through collaborations with a world-renowned pastry chef, a long-established glassware store, and a sake snack brand. ■ Background of '&KASEN' Since its founding in 1822, Tamura Shuzojo has adhered to its family motto, 'Brew with care, sell with care,' and has been dedicated to sake brewing in Fussa, Tokyo for over 200 years. This year, a new phrase is added to that motto: 'Communicate with care.' The brewery believes there is a charm that can only be conveyed by the brewers themselves welcoming customers directly and having them experience it with all five senses. Furthermore, by listening to everyone's voices and cultivating the future of sake together, they have decided to open the doors of their over 200-year history to the outside world for the first time. In today's diverse lifestyles and food preferences, Tamura Shuzojo aims to deliver sake not just as a 'beverage' but as an experience that connects people and culture. The time spent savoring sake, the atmosphere and space of the venue, the harmony with cuisine and vessels—'&KASEN' was born from these aspirations, serving as a new base for experiencing and co-creating sake culture. Through its restaurant, bar, and shop, it will combine food, vessels, space, and experience to propose new value for sake. Furthermore, the opening date, July 1, marks the first day of the 'sake brewing fiscal year,' the beginning of the year in the sake brewing industry. It is a special day, often called the 'New Year's Day of sake brewing,' when brewers solidify their resolve for the new brewing season. Based on the inherited spirit of sake brewing, '&KASEN' will disseminate new sake experiences. ■ Luxurious Collaborations Curated by '&KASEN' to Color New Ways of Enjoying Sake For the opening of '&KASEN,' collaborations with various active figures in different fields have been realized. The focus was on creating a new sake experience born from the harmony of sophisticated design and the sake of Tamura Shuzojo, which has been passed down for over 200 years. The head of the brewery himself engaged in repeated dialogues with each brand and pastry chef, thoroughly verifying the compatibility with his prized sake through tasting. This selection is unique to '&KASEN.' Please enjoy. 【Collaboration Details】 ・Hiroyuki Emori / Owner-chef of Patisserie 'MAISON GIVRÉE' Collaboration with pastry chef Hiroyuki Emori, who won the world championship as the captain of the Japanese team at the Dessert World Cup held at the Milan Expo. Using high-quality sake lees produced from Tamura Shuzojo's sake brewing, they will offer gelato and cheesecake that fuse the profound aroma created by fermentation with the chef's exceptional skills. These are premium adult sweets woven from traditional sake brewing and world-class techniques. ・Smoked and Cheese Specialty Brand 'Smoked BALPAL' With the theme of fresh surprise ('Does this go with sake?'), they have selected sophisticated Western flavors using natural cheeses and smoked ingredients. Meeting the rich umami of Tamura Shuzojo's sake creates an unprecedented modern marriage, setting the stage for a stylish evening drink. ・Delicacy and Snack Gift Specialty Store 'Hotaru no Hikari' A brand that delivers carefully selected ingredients from across the country with a unique sensibility. The quality, which pursues the depth of ingredients, beautifully highlights the delicate contours of sake. With playful packaging and high-quality taste, these are ideal as gifts or as luxury items that transform everyday life into 'special moments.' *Photos are for illustrative purposes. ・Established 1910, Long-Established Glass Manufacturer 'Kimura Glass Store' From the long-established 'Kimura Glass Store,' which has produced numerous masterpieces, the owner himself carefully selected each piece. They vividly bring out the fine texture and lingering aroma that cannot be captured by a traditional ochoko (sake cup). This time, they have selected two types: one for 'ginjo-shu' (premium sake) to enjoy its gorgeous aroma, and one for 'junmai-shu' (pure rice sake) to spread its rich umami. Along with the '&KASEN' logo, please enjoy with all five senses the new possibilities of sake that change depending on the vessel. ■ '&KASEN Community' for Creating Sake Culture Tamura Shuzojo operates the '&KASEN Community' to create new sake culture together with fans and local residents. In this community, ideas generated through exchanges with members will be actively used for product development and information dissemination. The community is always recruiting members. For details, please visit the official website. Going forward, Tamura Shuzojo will promote multifaceted initiatives aimed at cultivating the entire sake culture, not just traditional sake brewing. The '&KASEN Community' is operated on LINE. Account Name: Tamura Shuzojo ｜ &KASEN ID: @157jcwua ・Participation fee: Free ・Eligibility: Sake lovers aged 20 and over ・Official website: https://www.seishu-kasen.com/ 【Company Overview】 Tamura Shuzojo is a long-established sake brewery founded in 1822, continuing to brew sake in Fussa City, Tokyo since the Edo period. The representative sake brand 'Kasen' originates from the excellent water ('yoki mizu') found on the premises, which is ideal for sake brewing. The family motto is 'Brew with care, sell with care.' They brew sake that is characteristic of Tamura Shuzojo, blending a progressive spirit that captures the times with their unique style. Company Name: Tamura Shuzojo Representative: 16th Generation Hanjuro Tamura Address: 626 Fussa, Fussa City, Tokyo 197-0011 Website: https://www.seishu-kasen.com/