Riken Vitamin Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; President: Atsushi Mochizuki) is partnering with Calbee, Inc. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Shin Ebara) to launch the new limited-edition product "Calbee Potato Chips Nori-Shio Flavor Dressing" on August 1, 2026 (Sat).

Over 90%*1 of mothers want their children to eat vegetables. On the other hand, many parents struggle with their children's picky eating habits*2. In consumer interviews conducted by our company, we received many comments from parents who are making efforts in their busy daily lives, such as "trying to put potato chips on salad."

Against this backdrop, we thought, "Let's recreate the flavor of potato chips in a dressing," and developed this product. Under Calbee's supervision, we have faithfully recreated the deliciousness of Calbee's "Potato Chips Nori-Shio" while creating a dressing that is even more delicious when paired with vegetables. It naturally encourages children to eat more vegetables and reduces the burden of daily meal preparation.

*1: In-house survey of women aged 30-50, N:2,049, March 2026. Percentage who answered "Agree" or "Somewhat Agree" to the question "Do you try to get your children to eat as many vegetables as possible?"

*2: Survey on children's eating habits conducted by Kadokawa Corporation's Yomelba (n=571), Survey period: December 1, 2025 - December 31, 2025.

Product Features

Supervised by Calbee! Deliciously recreates Calbee's "Potato Chips Nori-Shio" as a dressing.

Utilizes the flavor of "aonori" and "aosa" to maintain the deliciousness of potato chips while creating a taste that is easy to eat with vegetables.

Uses "suji aonori" cultivated through land-based aquaculture by our group.

Arrangement Menu Examples

"Chips Sandwich": Simply place between bread and pour. "Parfait Salad": Place in a glass and pour.

Product Outline

Product Name

Contents

Shelf Life

Suggested Retail Price

Sales Region

Calbee Potato Chips Nori-Shio Flavor Dressing

190ml

240 days

Open Price

Within the jurisdiction of all branches (limited quantity)

Release Date: August 1, 2026 (Sat.)

FACT BOX

  • Source: PR TIMES
  • Category: 新商品発売